Senda Ben Mustapha

Development and management of the pre-sales strategy: preparation of

commercial materials, tender responses, and sales pitch construction.

▸ Definition and implementation of client strategy: loyalty, key account follow-up, advertiser relationship development.

▸ Deployment of institutional strategy: brand positioning, corporate communication, and strategic partnerships.

▸ Sourcing of service providers, publishers, and media partners;

negotiation of commercial terms.

▸ Coordination of creative teams and external agencies for

campaign execution.

Develop a media plan within budget for the creative projects team responsible for implementing the advertising strategy. Coordinate the various stages of a project and present the finished product to the client. Propose innovative ideas in defining processes and issues. Manage multiple tasks simultaneously in a flexible and methodical manner within deadlines.

Develop a media plan within budget for the creative projects team responsible for implementing the advertising strategy. Sell ad space in Prospecter Magazine for advertisers in the childcare sector to appear in the Magazine. Relationship and follow-up between the advertiser, the editorial team, and the layout. Achieve a semi-annual revenue target. Establish a communication plan. B2B telephone sales. Manage magazine content.