You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Selma M.SM

Selma M.

Brand & Communication Strategist

€300/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Selma

I transform business challenges into powerful strategic narratives.

A copywriter by training, with a Master's degree in Brand Strategy (ESP Paris), I work at the intersection of strategic planning, branding, and storytelling.

I assist brands and companies in:
- Defining their positioning
- Building their brand platform
- Structuring offers and communication territories
- Editorial strategy and brand content
- Designing campaigns and communication initiatives

Formerly a project manager in an agency and now a B2B marketing consultant (cybersecurity, consulting, innovation), I combine strategic analysis, creative flair, and editorial rigor.

I don't just produce content.
I build coherence.
A discourse.
A brand backbone.

If you are looking for someone who can think, structure, and write with the same intensity, we will get along well.
  • French

    Native or bilingual

  • English

    Conversational

  • Arabic

    Native or bilingual

Can work on-site
Paris (up to 40km)

Experience

  • DBM PARTNERS
    Communication & Marketing Manager
    DIGITAL AND IT
    October 2024 - Today (1 year and 10 months)
    Paris, France
    Corporate communication and LinkedIn management (animation, writing, carousels, SEO).
    Creation of internal and external newsletters and high-value editorial content.
    Contribution to B2B marketing strategy in cybersecurity.
    +24K impressions and engagement rate multiplied by 3 in 6 months (18% average, peaks at 25%)
    Copywriting Communication Strategy Social Media Branding & Identity
  • RRC Worldwide
    Project Manager / Copywriter
    SOCIAL NETWORKS
    January 2022 - January 2023 (1 year and 1 month)
    Tunis, Tunisia
    Creation of concepts and creative campaigns.
    Writing scripts, TV and radio spots, slogans, ad copy.
    Management and supervision of projects and client relations.
    (BIAT, BIAT Foundation, Central Bank of Tunisia, World Bank, Carte Assurances, UBCI, GIZ, OST, Promocote, EFE, Délice, OPEL, Montblanc, JCC…)
    Copywriting Web Writing SEO Writing Social Media
  • DOZE Agency
    Social Media Manager / Digital Copywriter
    SOCIAL NETWORKS
    August 2020 - December 2021 (1 year and 5 months)
    Tunis, Tunisia
    Creation of concepts and creative campaigns.
    Writing scripts, TVCs, radio spots, slogans, ad copy.
    Management of projects, teams, and client relations.
    Setup, optimization, and reporting of SMA and SEA campaigns.
    360 communication strategy.
    (OLA Energy, Amen Bank, Beautystore, Bridgestone…)
    Copywriting Social Media Communication Strategy KPI Definition and Monitoring

Recommendations

Be the first to recommend Selma

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Master of Research in Cinema and Audiovisual
    Université Paris-Est Marne-La-Vallée
    2016
  • M2 Brand Strategy
    École Supérieure de Publicité - ESP Paris
    2025
    Stratégie de marque, positionnement, plateforme de marque, brand content, planning stratégique, études consommateurs, stratégie d’acquisition et pilotage marketing.

Skill set

Categories