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Selma KasimaySK

Selma Kasimay

Marketing Expert

€750/day
Berlin, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Selma

Marketing expert with over 15 years of professional experience, including at a global data analytics provider, in the SME sector (IT, PR agencies) as well as in the NGO and association sector.

My past responsibilities included:
- Development, analysis, and advancement of the marketing strategy in line with corporate goals
- Management, planning, and control of all marketing activities and the marketing budget
- Development and implementation of multichannel campaigns such as email marketing, direct mailing, social media, and customer webinars
- Strategic planning and implementation of email marketing campaigns to generate new leads
- Planning and organization of international conference participation
- Conception and realization of product films and PR articles
- Planning and execution of Google AdWords campaigns for new customer acquisition

My focus areas:
B2B Marketing, Strategy Development and Implementation, Campaign Management, Online Marketing, Email Marketing, Project Management, Organizational Development

In February 2022, I completed my training as an Organizational Transformation Professional.
  • German

    Native or bilingual

  • Turkish

    Native or bilingual

  • English

    Fluent

  • French

    Basic

Can work on-site
Berlin (up to 30km)

Experience

  • AWO Berlin Kreisverband Südost e.V.
    Coordinator
    PUBLIC SECTOR
    October 2022 - Today (3 years and 10 months)
    Berlin, Germany
    Managing the community centre AWO Margaretentreff, part of the AWO Berlin Kreisverband Südost e.V., a non-statutory welfare organisation. As the facility manager, I am responsible for planning and developing community activities and projects that are diverse and fit various needs within the neighborhood. By building and maintaining good relations with the centre users and the volunteers, we co-organize events, especially to reduce social isolation and loneliness among older people.
  • Freelance
    Marketing & Organizational Transformation Professional
    February 2022 - Today (4 years and 6 months)
    Berlin, Germany
  • The ONE Campaign
    Campaigns Manager Germany
    June 2021 - January 2022 (7 months)
    Berlin, Germany
    As the Germany Campaigns Manager at ONE (7 months-fixed term maternity cover position), I was responsible for the overall campaigns management. ONE is a global movement campaigning to end extreme poverty and preventable disease by 2030, so that everyone, everywhere can lead a life of dignity and opportunity. In this role, my responsibilities included:
    • Planning and developing campaigns for the German market across various channels and tailor global campaigns to German audiences
    • Leading on one of ONE's priority campaigns, ONE Vote Germany, which was the German campaign ahead of the general elections in September 2021
    • Strategic planning of the campaign #Boosterblick to increase awareness of global vaccine equity
    • Leading the Germany campaigns team and line managing up to five staff members

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Education

  • Organizational Transformation Professional
    Bridgehouse Organizational Transformation Academy
    2022
    Organizational Transformation Professional
  • Master of Arts in Geography
    University of Tübingen
    2002
    Master's degree, Geography

Skill set

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