Freelancer profile translated to English.

Description

A graduate of Grenoble Ecole de Management, I have over 6 years of experience in web marketing and traffic acquisition in high-growth French startups/scale-ups.

I can be involved in the entire acquisition funnel, whether it's acquiring traffic or new customers (B2C) or lead generation (B2B).

My specialization is performance-based acquisition, with an ROI-focused vision and optimization to increase your revenue.

Having worked for startups expanding internationally, I can advise and support you in your launch in new markets.

Some examples of deliverables:

- Audit of SEA Google Ads (Google Adwords) & Bing Ads accounts

- Audit of SMO (Facebook Ads, Linkedin Ads, Instagram Ads) accounts

- Recommendation and optimization of acquisition campaigns

- Implementation of a B2B lead generation strategy

- Recommendation and implementation of a cross-channel acquisition strategy

- Content strategy audit

- Creation of a content strategy and roadmap

- Structuring of acquisition teams

Each market, each issue, each stage of development requires specific recommendations and strategies. Do not hesitate to contact me so we can discuss it so I can offer you personalized and free advice and a quote.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Malt Community SA
Paid Acquisition Manager
HUMAN RESOURCES
January 2019 - Today (7 years and 5 months)
Paris, France
- Development of the paid acquisition strategy in 3 countries: FR, DE, ES
- Implementation and optimization of SEA (Google Ads, Bing Ads) and retargeting acquisition campaigns
- Implementation and optimization of B2B acquisition campaigns (Linkedin Ads, Facebook Ads, Instagram Ads)
- Participation in content strategy for lead acquisition
- Campaign analysis and reporting (Google Analytics, Google Data Studio)

Examples of acquisition channels:
- Paid Search Campaigns: Google Ads / Google Adwords / Bing Ads
- SMO Display Campaigns (Social Media Marketing): Linkedin Ads / Facebook Ads / Instagram Ads
- GDN (Google Display Network) Display Campaigns
- Retargeting Campaigns (GDN / Facebook Marketing / Linkedin Marketing)
Web Marketing Traffic Acquisition SEA Google AdWords LinkedIn Marketing Facebook Marketing Bing Ads Retargeting
ARTSPER
Senior Traffic Manager
CULTURE
April 2017 - August 2018 (1 year and 4 months)
Paris, France
- Development and implementation of multi-channel web marketing strategy
- Development and implementation of SEO strategy (technical roadmap, content strategy and roadmap, linking)
- Development and implementation of SEA strategy (Google Ads, Facebook Ads, Instagram Ads, Criteo)
- Optimization of acquisition and retargeting campaigns
Web Marketing Web Marketing Strategy SEO SEA Retargeting c
GetAround / Drivy
International Traffic Manager
TRANSPORTATION
February 2014 - March 2017 (3 years and 2 months)
Paris, France
- Proposal, implementation, and optimization of traffic acquisition campaigns on both the supply and demand sides of the marketplace
- Launch and optimization of campaigns on Google Ads, Bing Ads, Facebook, Linkedin, Mobile & Display
- Campaign analysis and reporting
- Development of multi-channel and multi-device digital strategy
- Testing of new paid acquisition channels
- International launch in Germany, Spain, Austria, and Belgium in paid acquisition for supply and demand
Web Marketing Strategy Web Marketing SEA Facebook Marketing LinkedIn Marketing Traffic Acquisition Mobile Marketing