Freelancer profile translated to English.

Description

As a Retail Director, I guide customer experience and operational efficiency across all points of sale, defining a global growth strategy. I ensure brand consistency and profitability, while overseeing inventory management, human resources, and major business decisions. This leadership role involves coordinating field teams and motivating sales staff to achieve objectives, with a clear strategic vision and a focus on innovation.

My key skills:

- Leadership and Management: Leading multidisciplinary teams with excellent interpersonal and organizational skills. I ensure coordination between headquarters and stores, facilitate meetings, and motivate field teams.

- Strategy and Marketing: Developing and deploying strategic plans to boost sales, enhance brand awareness, and maximize growth. Integrating innovative marketing campaigns (digital, influencer, press) to support brand image and customer engagement.

- Field Operations: Supervising daily operations at points of sale and frequent travel between sites to align strategy and execution. I analyze customer traffic and market trends to adapt product offerings and improve the in-store experience.

- Financial Management (P&L): Rigorous monitoring of the profit and loss statement and budget management. I optimize profitability by identifying and eliminating unnecessary costs. This financial vigilance ensures alignment with profitability objectives.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lausanne (up to 50km), Genève (up to 50km), Zurich (up to 50km)

JOTT (Just Over The Top)
International Retail Director
April 2025 - Today (1 year and 2 months)
• Lead and manage international retail operations across multiple distribution channels: owned stores, franchises, and wholesale partners.
• Supervise a team of 4 Area Managers covering key international regions, ensuring alignment with global brand strategy and operational standards.
• Full P&L ownership for international retail activities, with a strong focus on profitability, cost control, sales performance, and sustainable growth.
• Define and execute the global retail strategy, including store openings, closures, and market re-prioritization to optimize brand presence and financial performance.
• Drive restructuring initiatives to reposition the brand internationally, improve commercial performance, and adapt to local market dynamics.
• Collaborate with cross-functional teams (merchandising, marketing, VM, training, finance) to ensure seamless execution of retail strategies and customer experience excellence.
• Establish sales forecasts and budgets by region and channel; monitor KPIs and implement corrective actions to meet business targets.
• Support franchise and wholesale partners with tools, training, and strategic direction to ensure brand consistency and retail excellence.
• Analyze international market trends and competition to identify new business opportunities and refine go-to-market strategies.
• Report directly to top management, providing strategic insights, market intelligence, and actionable recommendations for international growth.
ETAM GROUP
General Manager Switzerland
RETAIL (SMALL BUSINESS)
January 2020 - March 2025 (5 years and 2 months)
Lausanne, Switzerland
Managing all business activities in Switzerland
-Business strategy and development: From 10 POS to 40 as of today
- 360° Marketing and communication plan
- Strengthen HR and store Training: 130 employees, target: be the lingerie
destination with experts in our stores
- Management of the local website and digital strategy
- Financial responsibilities (P&L, Cash Flow) at store level and country level
- Weekly business reporting and monthly P&L analysis
- Savings action plans
- Build strong relationship with landlords and major Department Store partner
- Rent and commission negotiation
Gucci Watches & Jewelry
Travel Retail Manager, Europe, Middle East & NAM
February 2018 - January 2020 (1 year and 11 months)
Cortaillod, NE, Switzerland
• Managing a portfolio of 44 POS in Europe, Middle East and NAM
• Account management of Worldwide Duty Free Players,
• Achievement sales targets (sell in and sell out)
• Monitor the Travel Retail market by analyzing travel retail landscape, competition and business development opportunities
• Ensure the achievement of sales, KPIs and profitability goals.
• Manage negotiation meeting with buyers and retailers.
• Visit regularly POSs to ensure company standards and to maintain relationships with sales staff in store and train them
• Implement the visual merchandising in each POS
• Develop marketing and communication activity (PopUp spaces, social media, retailers' website, magazines…)