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Selin Acarlar OkyaySA

Selin Acarlar Okyay

Web Designer | Brand Design & Graphic Design

€320/day
Köln, DE
3-7 years

Average response time: 4 hours

Freelancer profile translated to English.
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About Selin

Strong brands need a clear presence

As a freelance **web designer specializing in brand design and graphic design**, I support freelancers as well as small and medium-sized companies in presenting their brand professionally, understandably, and recognizably.

I develop websites, visual brand identities, and design solutions for digital and print media. Throughmy**psychological background and my further training in User Experience Design (UX Design)**, I combine aesthetic design with clear structure and intuitive user guidance. This results in solutions that not only look professional but also convey content understandably and are tailored to the respective brand and target audience.

In previous client projects, I have implemented websites, social media designs, presentations, newsletters, brochures, and other marketing materials, among other things. I was also involved in the design and user guidance of the coaching platform STELLA, which was awarded first place at the HR Innovation Award 2024.

As a member of the Squarespace Circle, I specialize in the conception and implementation of professional Squarespace websites. I have been recognized by Canva for more than 200 successfully completed design projects.

My Focus Areas

• Web Design
• Brand Design
• Graphic Design for Print and Digital
• Social Media and Content Design
• Presentation Design
• Newsletter and Email Design
• Brochures, Flyers, and Marketing Materials

I work in a structured, reliable manner with a clear focus on brand and target audience. I look forward to projects where good design helps companies to present themselves professionally and achieve sustainable visibility.
  • German

    Native or bilingual

  • English

    Conversational

  • Turkish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Selly’s Digital Designs
    Web Designer | Brand Design & Graphic Design
    February 2025 - Today (1 year and 6 months)
    Development of professional websites, brand identities, and design solutions for freelancers, small and medium-sized businesses. Conception and design of web design with Squarespace, brand design, graphic design, and content design. Through UX understanding and psychological background knowledge, designs with clear structure, high recognizability, and user-friendly implementation are created.
    Squarespace Branding Graphic Design Web Design Content Design
  • Stella Coaching GmbH
    UX/UI Designer
    July 2024 - November 2024 (4 months)
    Development of digital products with a focus on UX design and the latest technologies. Conception and implementation of interfaces between platform, database, and design for the further development of the coaching platform stella.coach. Creation of social media content.
    Branding UX/UI Design Web Design Design System Concept Development
  • Intergrale Jugendhilfe Neuraum e.V.
    Inclusion and Integration Pedagogy
    January 2022 - February 2023 (1 year and 1 month)
    Planning and implementation of pedagogical measures in the school sector, psychoeducational methods, and parent counseling.

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Education

  • M.Sc. Clinical Psychology
    Istanbul Okan University
    2020
    M.Sc. Klinische Psychologie
  • Bachelor of Science in Psychology
    Istanbul Kultur University
    2018
    B.Sc. Psychologie

Certifications

Skill set

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