Freelancer profile translated to English.

Description

I imagine & design clear, coherent and lasting brand identities.

My work consists of transforming positioning and messaging into readable forms: logos, graphic systems, lettering, and signage.

I act as a creative director and graphic designer on global branding projects, taking into account real-world usage—print, digital, social, and physical spaces.

Lettering and signage are integral to my practice: they allow me to anchor an identity in space, making it visible, understandable, and embodied, beyond the screen.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Galerie Lelong & Co
Exhibition Signage
CULTURE
January 2019 - January 2024 (5 years)
Paris, France
Design of exhibition signage for Galerie Le Long: typographic choices, hierarchy of titles and artist names, layout of room texts, and integration into the exhibition space.
20 Minutes
Art Direction
January 2024 - January 2025 (1 year)
Paris, France
Global redesign of the graphic identity + Creation of the new logo for a media outlet with 95 million monthly visits for its transition to 100% digital. Freelance, constitution and coordination of a website team (Typography / Layout / System (web/mobile)).
Visual Identity Logo Design Editorial Design Adobe Illustrator Adobe InDesign
Le Bon Marché LVMH
Creative Direction – Le Bon Marché Signage
January 2022 - January 2023 (1 year)
Creation of the new graphic identity for the global & institutional signage of Le Bon Marché - Project validated and implemented since 2023. Signage finalized and deployed by the teams. Creative role within the image department under the direction of Fernando Nunes.

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Professional Bachelor's Degree
IUT 93000
2009
Licence professionnelle
Baccalauréat STI
Lycée Auguste
2008
Baccalauréat STI

Selim Mehtar

Graphic & Signage Designer

About Selim

I imagine & design clear, coherent and lasting brand identities.

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