About Sélim
French
Native or bilingual
Experience
- FreelanceTikTok Ads Media Buyer & Advertising CreativeE-COMMERCEJanuary 2023 - Today (3 years and 5 months)Toulouse, FranceManagement of TikTok Ads campaigns and creation of advertising content for several e-commerce projects and online brands.Work performed on:• creation of advertising creatives (UGC, edits, hooks)• management and optimization of TikTok Ads campaigns• testing of creative variations and scaling• performance analysis (CTR, CPM, CPA, ROAS)• writing of scripts and marketing angles• adaptation of creatives to TikTok audiences• optimization of the conversion funnel (product page / landing page)This experience allows me today to combine design, copywriting, data analysis, and acquisition skills to create truly sales-ready Shopify stores.
- FreelanceShopify Designer & Website CreatorJanuary 2023 - Today (3 years and 5 months)Toulouse, FranceI create modern and high-performing Shopify stores for entrepreneurs, e-commerce businesses, and freelancers.My responsibilities include:• creation of one-product or multi-product stores• custom design and complete branding• optimization of user experience (UX)• creation of product pages that convert• integration of essential apps and payment configuration• responsive design for mobileMy goal: to deliver sales-ready, fast, professional stores tailored to the client's needs.
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Education
- Bachelor in Webdesign & Digital CommunicationESMA Toulouse (School of Artistic Professions)2022Design web, UX/UI, création graphique, identité visuelle, conception de sites, outils Adobe, design responsive, projets digitaux.