Freelancer profile translated to English.
Back to original languageAbout Selena
Digital Marketing Consultant | Interim CMO | Tech Expert I B2B & B2C | Optimization • Structuring • Expansion
Hourly rate: €150/hour | Daily rate: to be defined according to the mission
With solid experience in the digital sectors (HRTech, FoodTech, WorkTech) and banking-insurance, I support companies in achieving their business objectives, both in B2B and B2C.
I also act as an interim CMO to steer global marketing strategies during key phases: structuring, repositioning, growth, or transition.
My approach is based on three pillars:
Optimization of business performance
I work to maximize marketing effectiveness in close collaboration with Sales, Data, Operations, Product, and other key stakeholders.
Structuring teams and organizations
I help marketing structures acquire the right tools, processes, and methods to gain impact and agility.
Strategic Expansion
Whether it's exploring new segments, developing your audience, or expanding internationally, I support you in your growth projects.
To learn more about my recent and successful projects, I invite you to contact me or consult my LinkedIn profile
Italian
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Black BeltStrategic Marketing ConsultantTECHJuly 2023 - December 2023 (4 months)
- Conducted a market analysis to establish benchmarks and formulated strategic recommendations for positioning and pricing strategies
- Evaluated the company's key value proposition, refined messaging, and enhanced sales presentation materials to effectively communicate value to target audiences
- Analyzed the sales funnel and call-to-action strategies, developing a detailed action plan to optimize existing activities. Provided guidance and coaching to a marketing team member to implement these optimizations successfully
- Reviewed and optimized LinkedIn and email sales messages for increased effectiveness, ensuring alignment with overall sales and marketing objectives
- Malt Community SAInterim Growth DirectorTECHMarch 2023 - July 2023 (5 months)Paris, France
- Led growth team (people, budget, roadmap)
- Developed proposal for new organizational design
- Coordinated with CMO to define strategy, budget and priorities for marketing
- team of over 50 members
- Conducted mid-year performance reviews for growth team
- Defined roadmap and conducted tests to enhance customer engagement
- and cross-selling
- Identified funnel gaps and collaborated with data and operations teams to
- enhance dashboards and tracking systems
- SwileSVP B2B MarketingNovember 2021 - Today (4 years and 9 months)Paris, FranceLead all B2B marketing and growth activities for France & Brazil > Build and manage a high-performance team focused on revenue, positioning, lead generation & customer satisfaction > Build and own the B2B marketing strategy by analyzing the existing and improving channel mix, processes, tools and reporting > Effectively manage and optimize budgets and track performance of activities to evaluate ROI > Work on the implementation of transversal processes with the different teams (Sales, Product, Ops, Care, etc.)
Reviews
Alexandre
Malt Community SA
Reviewed on 2/15/2023
Selena accompanied us on a diagnosis and action plan for our marketing strategy. In a short time, she was able to understand our business challenges and confront them with her experience, bringing a lot of value in terms of vision and possible courses of action. She then proposed a concrete and structured action plan, very complete and delivered quickly.
I recommend her without hesitation!
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Education
- Master of BusinessADM Business School2007Master, MBA
- Certificate in Interior Decoration, Interior DesignSydney Design School2010Certificate in Interior Decoration, Interior Design