About Séléna
I specialize in crafting strategies that seamlessly integrate business imperatives with environmental and social considerations. My mission is to empower companies to thrive in a world where sustainability is paramount.
Utilizing cutting-edge methodologies and frameworks such as OKRs (Objectives and Key Results), Design Thinking, and Innovation Games, I guide organizations towards creating environments conducive to achieving their long-term visions.
Over the past four years, I've collaborated closely with industry leaders like Accor, driving the development of robust Sustainability Programs within vital departments. For Accor's Business, Digital & Technology Department, I've been instrumental in translating ambitious sustainability ambitions into tangible loyalty, partnership, and e-commerce offers & services while ensuring the consistency of the customer experience.
Let me help your company shape a future where business success and environmental stewardship go hand in hand!
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- ACCORSustainability Program ManagerHOSPITALITYFebruary 2022 - Today (4 years and 4 months)92130 Issy-les-Moulineaux, FranceDriving sustainable transformation at the intersection of business, digital, and technology. In a world where sustainability is no longer optional, I lead strategic programs that embed environmental and social impact into Accor’s digital ecosystem.• Strategic Alignment & Governance: Define and implement a shared sustainability vision across Loyalty, Partnerships, and E-commerce, ensuring seamless governance and measurable impact.• Program & Project Leadership: Initiate and manage high-impact sustainability and DEI initiatives, aligning with Accor’s global strategy to drive tangible business, social, and environmental outcomes.• Stakeholder Engagement & Reporting: Collaborate with senior leadership (VPs, SVPs) to set OKRs, track progress through data-driven reporting, and enhance decision-making with actionable insights.• Innovation & Thought Leadership: Identify emerging trends, leverage digital innovation for sustainability, and create engagement through internal and external communication strategies.• Committed to delivering sustainability beyond a corporate pledge: turning vision into action, fostering meaningful partnerships, and accelerating Accor’s leadership in responsible hospitality.
- 23·23 ConsultingChief Executive Officer & FounderCONSULTING AND AUDITSFebruary 2023 - Today (3 years and 4 months)Paris, FranceSupporting my clients in defining and implementing their sustainable business strategies, so that the offers and services they provide are aligned with their sustainable development and social care strategies.
- inspearitInnovation & Product Management ConsultantTRAVEL AND TOURISMNovember 2021 - February 2023 (1 year and 3 months)Paris, FranceDrive sustainability strategy and program leadership at Accor, enhanced global visibility for the ALL Loyalty Program, and delivered executive training on OKRs, innovation, and design thinking.• Sustainability Strategy & Program Leadership- Defined and deployed the Sustainability vision for Accor’s Commercial Division.- Designed, launched, and led the SMDL Sustainability Program since June 2022.- Established and monitored strategic OKRs to drive measurable impact.- Cross-functional initiatives across Conscious Travel, Sustainable Marketing, Green IT, Sustainable F&B, and Sustainable Partnerships.• ALL Loyalty Program – Global Visibility Enhancement- Advised Loyalty & Partnerships teams on strategy development to maximize ALL program visibility in Accor hotels worldwide.- Designed and facilitated a global ideation workshop with 50+ senior stakeholders, including GMs, brand leaders, and sustainability representatives.• Executive Training & Facilitation- Developed and led OKR methodology training for business leaders.- Designed and facilitated Innovation Games to foster creative problem-solving.- Delivered high-impact workshops on facilitation, collective intelligence, and team dynamics.- Conducted Design Thinking sessions to accelerate innovation and strategic execution.
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Education
- Distribution, ExploitationLa Fémis (École nationale supérieure des métiers de l'image et du son)2014Distribution, Exploitation
- Master of ManagementHEC Paris2014Master, Creative Industries Management
Certifications
- Business Sustainability ManagementUniversity of Cambridge2025