Freelancer profile translated to English.
Back to original languageAbout Sékou
🎯 +10 years of experience in digital advertising and traffic acquisition
💰 +€2 million in advertising budgets managed / year
📊 Expert Meta Ads & Google Ads – strategy, scaling, tracking & profitability
🤝 Tailored e-commerce & lead generation support
Paid Media Consultant / Traffic Manager / Meta Ads Expert
1️⃣ Strategy & Scoping
- Definition of Paid Media strategy according to your business objectives (acquisition, retention, upsell).
- Structuring of Meta & Google accounts for clear and scalable readability (TOF / MOF / BOF).
- Setup of complete tracking (Meta Pixel, Conversion API, GTM, GA4, Looker Studio).
- Complete account audit: structure, targeting, creatives, audiences, profitability.
2️⃣ Campaign Management & Optimization
- Creation and management of Meta Ads, Google Ads & Performance Max campaigns.
- Daily KPI analysis: CTR, CPA, ROAS, acquisition cost, customer lifetime value (LTV).
- Continuous creative and budget optimization: horizontal / vertical scaling, A/B testing, UGC Ads.
- Automation of reporting and monthly performance monitoring.
3️⃣ Strategic Management & Support
- Definition of acquisition roadmaps (Paid Social / Search / Shopping).
- Direct collaboration with internal teams to align data, creatives, and offers.
- Optimization of overall account profitability (margin, ROI, cost structure).
- Constant monitoring of Meta, Google & TikTok Ads updates to stay ahead.
- Paid Media Trainer & Mentor
- Training and support for junior Traffic Managers.
- Individual or team coaching on structuring and analyzing Paid campaigns.
- Implementation of performance-oriented optimization and management processes.
🧠 Areas of Expertise:
Meta Ads · Google Ads · Scaling · E-commerce Funnel · A/B Testing · ROAS Optimization ·
Performance Marketing · Data Analytics · Tracking & Conversion API · Paid Media Strategy
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Saison 1865 groupe Printemps HaussmannSMA ManagerFASHION AND COSMETICSSeptember 2024 - Today (1 year and 11 months)Saint-Cloud, FranceCreation of a brand community and awareness on Instagram to boost a future e-commerce site.For Season 1865, we created Meta Ads campaigns with the objective of gaining followers on their Instagram account. We made sure to use many high-quality assets and visuals, and to diversify formats (stories, reels, carousels) to maximize campaign impact.The strategies we created for this brand allowed them to go from around 600 to over 3000 followers in 30 days. The increase in followers also generated conversions for the brand on the Printemps website, foreshadowing an interesting conversion volume on their own e-commerce site when it launches.
- RepettoTraffic ManagerLUXURY GOODSJanuary 2022 - Today (4 years and 6 months)Saint-Cloud, FranceImplementation of Paid campaigns to improve e-commerce site visibility and sales.We designed and launched several Google Ads (PMAX, Search) and Meta Ads (TOFU, BOFU, DPA, Shopping) campaigns, optimizing assets and visuals to make the content attractive and engaging.The brand was positioned on the most relevant keywords for its sector, while optimizing CPA, CTC, and CTR, all within the client's budget.The strategies deployed generated a sustainable increase in e-commerce traffic and continuous ROAS growth.
- EatalyTraffic ManagerRESTAURANTS AND FOOD SERVICEJanuary 2022 - Today (4 years and 6 months)Saint-Cloud, FranceCreation of Paid campaigns to improve e-commerce site visibility and sales.We created specific Google Ads (PMAXs, Search) and Meta Ads (TOF, BOF) campaigns with an optimal quantity of assets and visuals to make the content interesting and attractive.We positioned the brand on the most relevant and appropriate keywords for its sector, while optimizing CPA, CTC, and CTR to respect the client's budget.The strategies we created for Eataly have significantly increased ROAS by generating sustainable traffic growth on their e-commerce site and improving the conversion rate.
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Education
- Master 2 Marketing, Communication & Data LawUniversité Paris 2 Panthéon-Assas2019- Marketing fondamental et opérationnel - Théories de la communication - Écosystème du secteur de la communication - Droit de la data - Droit de la communication - Droit des contrats appliqués au numérique - Droit de la propriété intellectuelle - Marketing digital - Relations clients digitales (e-CRM) - Économie et stratégie des médias - Communication publicitaire, plateforme de marque - Communication corporate, RH, responsable - Mesure d'audience - Média planning - Techniques de créativité - Élaboration et application d’une stratégie marketing - Conception et réalisation d’une campagne de communication
Certifications
- Inbound MarketingHubspot2021
- Google Ads Display Network AdvertisingGoogle2022