Freelancer profile translated to English.
Back to original languageAbout Segolene
Ségolène Gence Ulrich
Luxury Marketing & Events Consultant
With 10 years of experience within prestigious Houses such as Dior, Hermès, Ralph Lauren, Burberry Beauty, and Dolce&Gabbana Beauty, I now bring my expertise in luxury and my attention to detail to your event or marketing projects.
MY MISSION
To create memorable experiences, combining creativity, operational rigor, and execution excellence, while respecting the brand image and the ambitions of each client.
MY EXPERTISE
- Event Project Management:global coordination, production, logistics
- 360° Activations:retail, influence, press, client experiences
- Scenography & Merchandising:showcasing collections in-store or at events
- Marketing & Trade Strategy:market support, local adaptation, storytelling
- Luxury Expertise:demanding standards, aesthetic sense, premium customer relations
MY BACKGROUND
- Experience in France, the United Kingdom, and Italy
- Trilingual: French – English – Italian
- Graduate of Bocconi (MSc Marketing & Communication) and a double degree from Lancaster – Università Cattolica del Sacro Cuore
MY SERVICES
I work as a freelancer or integrate into teams for:
- Event projects (launches, dinners, client experiences…)
- Luxury marketing consulting (positioning, action plan, 360° management)
- Production or operational support missions
📍 Based in Paris – available for assignments in France & internationally
French
Native or bilingual
English
Native or bilingual
Italian
Native or bilingual
German
Basic
Can work on-site
Paris (up to 50km)
Experience
- Ségolène Ulrich EventsSENIOR CONSULTANTLUXURY GOODSSeptember 2025 - Today (9 months)Paris, France
- Conception, organization, and coordination of high-end, private, and corporate events
- Project support from initial concept to execution
- Definition of the concept, artistic direction, and flow
- Selection and coordination of service providers
- Logistics management, budget monitoring, and on-site supervision
- Tailored event organization with a focus on detail and execution quality
- Creative, structured, and personalized approach
- HermèsRETAIL MERCHANDISING MANAGERLUXURY GOODSMay 2023 - May 2024 (1 year)London, UK
- Management of assortments and purchasing budgets for boutiques, e-commerce, and key events (e.g., Windsor Royal Horse Show)
- Scenographic enhancement of collections with the Visual Merchandising team
- Coordination with retail and logistics teams to optimize commercial performance and stock management
- COTYGLOBAL TRADE MARKETING MANAGERLUXURY GOODSMay 2021 - March 2023 (1 year and 10 months)Paris, France
- Development and implementation of the global 3-year business plan
- Adaptation of the fashion house's creative vision to the beauty sector and identification of synergies between cosmetics and fashion
- Monitoring of marketing materials, from briefing and development to market deployment support
- Promotion of distribution and validation of new clients and points of sale
Recommendations
AA
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Education
- Master of Science in Marketing and CommunicationBocconi UniversityMaster Marketing et Communication
- Double DegreeLancaster University Università Cattolica del Sacro CuoreDouble