Freelancer profile translated to English.
Back to original languageAbout Sebastien
Field Marketing & Demand Generation Manager with over 10 years of experience in international B2B marketing. I combine data, strategy, and execution to generate measurable pipeline, align marketing and sales, and accelerate growth in EMEA markets.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km), Nantes (up to 50km), Angers (up to 50km)
Experience
- AlludoHead of Growth MarketingSOFTWARE PUBLISHINGJuly 2021 - April 2024 (2 years and 9 months)Paris, FranceResponsible for Growth Marketing for a suite of SaaS software solutions.
- Lead Generation for North America and Europe
- Selection and participation in events and trade shows
- Content creation (e-books, blogs, videos)
- Organization and optimization of webinars
- Customer segmentation and communication management
- LinkedIn Ads campaign management
- Reporting and Salesforce dashboard creation
- AlludoField Marketing ManagerSeptember 2019 - June 2021 (1 year and 9 months)
- Lead Generation for UK and France markets
- Organization and promotion of webinars
- Email campaign management
- SEO and content creation
- Organization of customer events
- SwiftpageDigital Marketing ManagerSOFTWARE PUBLISHINGMay 2013 - September 2019 (6 years and 4 months)Newcastle-upon-Tyne, United Kingdom
- Lead Generation for UK, France, DACH markets
- PPC campaign and landing page optimization
- Content development and SEO strategy
- Deployment of a marketing automation tool (Eloqua)
- Customer segmentation and email campaigns
- Implementation of nurturing campaigns
- Reporting marketing KPIs to management
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