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Sébastien VandameSV

Sébastien Vandame

Partnership Consultant | Sponsoring

€1,000/day
Paris, FR
15+ years
Sponsoring
Sponsorship Strategy
Business Development
Partnerships
Brand Activation

Average response time: 1 hour

Freelancer profile translated to English.
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About Sébastien

**I work alongside companies, rights holders, and agencies to structure their partnership offers, develop their commercial strategy, and support their negotiations**.


My background has allowed me to approach these challenges from the agency side, as a client, for a rights holder, and within a high-level sports team. This diversity of experience allows me to bring both a strategic and operational perspective to each project.

Throughout my career, I have contributed to the structuring, development, and negotiation of partnerships worth several million euros.

I mainly work to:

- Structure a partnership offer and clarify a value proposition.
- Define a development strategy and identify the most relevant partners.
- Prepare and support strategic negotiations.
- Optimize the value created by an existing partnership to make it a business lever.
Sports
Culture
Gaming and Animation

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), Paris (up to 10km)

Experience

  • TR Racing
    Marketing and Partnership Director
    SPORTS
    June 2023 - July 2026 (3 years and 1 month)
    Lorient, France
    - Definition of marketing, communication, and partnership strategy

    - Research, negotiation, and retention of partners.

    - Management of communication, press relations, content, and the TR Racing brand.

    - Supervision of events, hospitality, and partner experience.

    - Contribution to the overall development of the sports project and its business model.
    Communication Strategy Brand Platform Commercial Negotiation Project Management Partnerships
  • LFP - Ligue de Football Professionnel
    Commercial Director
    SPORTS
    September 2020 - June 2023 (2 years and 9 months)
    Paris, France
    Responsible for the commercial development of Ligue 1 and the eLigue 1 ecosystem.

    Main missions:

    Definition and management of the commercial strategy for partnerships.
    Development of new revenue streams (image rights, digital, ticketing, hospitality...).
    Negotiation and renewal of strategic partnerships (Uber Eats, EA SPORTS, BKT, Betclic, PlayStation, Point.P, Hollywood...).
    Management of a portfolio of over 30 partners and support in leveraging their rights.
    Creation and development of the eLigue 1 ecosystem with EA SPORTS.

    Results:

    Partnership revenue increased from €25M to €40M per season.
    Renewal of the title partnership with Uber Eats (€32M over 2 seasons).
    Signing of new partnerships representing approximately €10M in annual revenue.
    Naming Business Development Brand Activation Commercial Negotiation
  • LFP - Ligue de Football Professionnel
    Head of Partnerships
    SPORTS
    September 2015 - September 2020 (5 years)
    Paris, France
    Head of Partnerships – LFP

    Head of the Professional Football League's Partnerships department, responsible for the valuation and exploitation of professional competition partnerships.

    Main missions:

    - Management of the exploitation of marketing rights for partners of Ligue 1, Ligue 2, and LFP competitions

    - Development of partnership offers (naming, sponsoring, licenses, and new commercial assets)

    - Support for partners in deploying their activations and marketing strategies

    - Coordination of operations with partners, clubs, and LFP departments

    - Implementation of tools for monitoring, analyzing, and valuing partnership performance.
    Partnerships Brand Activation Sponsorship Strategy Project Management

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Education

  • Certificate of Football Management
    UEFA & Lausanne University
    2018
    Certificate of Football Management
  • Master 2
    University of Rouen
    2006
    Master 2
Check out Sébastien's education

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