Freelancer profile translated to English.
Back to original languageAbout SĂ©bastien
Are you an entrepreneur struggling to gain visibility on Google?
Do you lack SEO expertise or time to manage it effectively?
Do you feel overwhelmed by the competition on Google or Bing?
With over 4 years of experience in SEO and digital strategy, I will help you grow your visibility on search engines.
Whether you are an e-merchant, a showcase website owner, or a marketplace operator, my services will enable you to:
➡️ Have impeccable site technique, so that every search engine can access your pages
➡️ Create or optimize your content to gain positions on strategic keywords
➡️ Gain authority, so that your popularity surpasses that of your competitors
đź“Š Concrete results delivered:
+167 keywords in the top 3 | Borrower's insurance – Subsidiary of a major bank (FR Market)
+83 keywords in the top 3 | 5-star campsite in Brittany (FR Market)
+121 keywords in the top 3 | Leader in one-way truck rental in France
+39 keywords in the top 3 | Luxury apartment rental in Paris (US/FR Markets)
+20 clients supported in optimizing their SEO strategy with measurable KPIs
🚀 WHAT I OFFER:
âś… In-depth technical SEO audit
Optimization of Hn structure and HTML tags
Analysis and correction of non-indexable pages
Configuration of robots.txt and sitemap.xml files
Optimization of internal linking and site structure
Redirection plan for technical migrations
Rapid indexing of your strategic pages
âś… Semantic audit
Strategic keyword research using Ahrefs, SEMrush, and GSC data
Creation of semantic cocoons adapted to your business
Identification of high-conversion potential opportunities
AI-assisted optimized writing
âś… Link Building / Backlinks
Acquisition of relevant backlinks to strengthen your authority
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 10km)
Experience
- sebastiensourdet.comFounderCONSULTING AND AUDITSApril 2021 - Today (5 years and 1 month)Launching a strategy to help my clients gain more traffic and more customers.Skills:SEO StrategyComplete technical auditMigration / redesign supportMarket analysis and strategic keyword researchDefinition of an editorial strategyBacklink strategyProject management
- Uplix↗SEO Consultant | Project CoordinatorFebruary 2022 - Today (4 years and 4 months)Results:+167 keywords in the top 3 ➡️ BORROWER'S INSURANCE | Subsidiary of a major bank – FR Market+83 keywords in the top 3 ➡️ 5-STAR CAMPSITE IN BRITTANY – FR Market+121 keywords in the top 3 ➡️ LEADERS IN ONE-WAY TRUCK RENTAL IN FRANCE+39 keywords in the top 3 ➡️ LUXURY APARTMENT RENTAL IN PARIS - US / FR Market+20 clients supported in their SEO strategy.Skills:SEO StrategyComplete technical auditMigration / redesign supportMarket analysis and strategic keyword researchDefinition of an editorial strategyBacklink strategyProject management
- RUE RANGOLIDigital Marketing and Communication OfficerOctober 2020 - December 2021 (1 year and 2 months)Paris, FranceThis experience allowed me to support a physical and e-commerce store.Challenges:Implement a visibility strategy to attract customers to the store and increase online sales, all with a reduced budget and significant technical constraints.Solutions implemented:Social media development: growth from 500 to 1100 followers on Instagram (+120%) through posting images and reels tailored to our target audience, with an average engagement rate of 4.5%.Natural referencing (SEO) optimization through the publication of thematic blog posts, despite the limitations of the CMS which did not allow optimal management of technical SEO and faceted filters essential in e-commerce.Listing unique products with the creation of a streamlined process for photography and stock updates to overcome the complexity of managing individual items.Launch of a test SEA strategy - The reduced budget allowed for the identification of high-potential keywords for a future, more ambitious paid acquisition strategy.What I learned from this experience:Developing a project without additional staff, with a limited budget, and starting from scratch requires great versatility and rigorous prioritization of actions. This experience allowed me to:Understand the importance of defining clear objectives beforehand and establishing precise roles for each stakeholderDevelop varied operational skills (product photography, SEO writing, data analysis)Learn to optimize limited resources by focusing efforts on the most effective channelsQuickly identify technical obstacles (CMS limitations) to propose suitable alternative solutionsThis multifaceted experience has prepared me to confidently tackle complex e-commerce projects with a more strategic approach to resource allocation.
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Education
- Bachelor in Digital Marketing and Communication Project ManagementISCOD2020Stratégie digitale - SEO - SEA - SMO - Blog - Audit - Photoshop - Analytics
- University Diploma in Entrepreneurship and Business AcquisitionIUT REIMS2016Organisation - Gestion - Finance - NĂ©gociation - Management
Certifications
- Google AnalyticsGoogle2021