Sébastien Snoeck

Programming of the "WaveMaker Sessions" for The Good Wave project, aimed at improving climate communication and engagement in Belgium (11 events in 2025). Facilitating training sessions on framing and values-based communication.

Capacity building on audience-centered communication campaigns. Facilitating sessions during the Global Education Network annual meeting (Zagreb, April 2025). Contributing to the evaluation of past campaigns and defining priorities for the 2025 Global Education Week.

• Coordination of the Audience Understanding working group for Greenpeace Belgium.

• Contribution to the organization's strategy (member of the Strategic Committee). Key results:

✓ Coordination of research to identify Greenpeace Belgium's organizational audience.

✓ Establishment of favorable conditions for continuous understanding of target audiences.

✓ Coordination of research and distillation of insights for teams and adaptation of storytelling.

✓ Support for the Nature team in developing a "mindset shifting" campaign.

✓ Support for the "Elections" team in designing a values-based campaign.

✓ Training teams on audience understanding and framing.