About Sébastien
1. Senior SEO Expert
2. SEO Audit
3. SEO Writing
Latest client references
- Hachette
- XLG Europe
- Lireka
- 1Jour1Vin
- Sports Agent Institute
- Hexagon Piscine & Spa
- Scutum Group
- CMA France
- Amadeus Pianos
- Yooplay
- Malayoga
SEO Freelancer - Details
- Full audit: technical, architecture, logs, Core Web Vitals
- Semantic strategy, founder of the topic cluster method, optimized writing
- Internal linking & netlinking
- Local SEO & Google Business Profile
- SXO: UX and conversion optimization
- E-commerce SEO & SEO migrations
- Development of custom tools if necessary for the audit or monitoring of your project
- Automation & SEO AI via N8N, NodeJS, Python, ...
My GEO / AEO expertise
- Content structuring to be cited by ChatGPT, Perplexity, Google AI Overviews
- LLM optimization & semantic injection
- Monitoring & testing on AI search engines
How I work? (It's simple)
- Clear and actionable deliverables
- Total transparency on the method and tools
- Educational support: your teams gain skills
French
Native or bilingual
English
Conversational
Experience
- Hachette vinsSenior SEO ConsultantWINE AND SPIRITSNovember 2022 - June 2025 (2 years and 7 months)Paris, FranceSEO recovery of a reference wine guide after a production incident. Diagnosis, remediation plan, and execution in 3 phases over 2 years. High-stakes work on a historical domain of authority in French publishing. Intervention triggered urgently then extended to strategic support.
- FORMATIONS FOOTBALLHead of SEOEDUCATION AND E-LEARNINGOctober 2022 - Today (3 years and 10 months)Paris, FranceSEO steering of a multi-project group for the French leader in professional football training, during its international development phase. Strategy, content production, and technical aspects across several sites simultaneously. Long-term monthly support with a progressively expanding scope.
- Hexagon Piscine & SpaLead E-commerce SEOE-COMMERCESeptember 2022 - Today (3 years and 11 months)Toul, FranceFull SEO management for the French number one seller of Bayrol in pure player. Content strategy and technical optimization for a large catalog of pool and spa treatment products. Mission focused on growing qualified organic traffic in a seasonal and highly competitive B2C market.
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Education
- University Technology DiplomaIUT Nancy 22006Spécialité Génie Logiciel