Sebastien Perez

Freelance Marketing and Communication Director, I am also a trainer in TV / Segmented TV / Data at the MediaInstitute.

For 20 years, I have been advising and supporting brands in implementing communication and media strategies, focused on achieving business objectives, originality, and cost optimization.

In France and internationally, I have managed and contributed my expertise to numerous media campaign projects for advertisers such as Monsieur Meuble, Crozatier, Meublena, ThalassoPassion.fr, PortAventura, Casio, Atlantic, Jacquart, Revlon, Jennyfer, the SIG, Moneo, Zapetti, Masterfoods, CNP, HomeToGo...

In parallel to my professional activity, I regularly conduct training sessions related to the media economy, new digital or offline ecosystems.

MARKETING AND COMMUNICATION STRATEGY

• Consulting on the implementation of online communication strategies (social, acquisition, SEO, SEA, influence, RTB, mobile...) and offline (DRTV, OOH, radio, print, cinema...)

• Support and advice on media investment, brand platform definition

• Development of special operations (sponsoring, 360°, partnership, exchange...)

• Monitoring, benchmarking

PERFORMANCE MANAGEMENT

• Negotiation and financing of campaigns (cash or bartering or partnership)

• Team management (Acquisition and branding)

• Campaign monitoring (negotiation, reporting, ROI, performance tracking...) and analytics drive to web, drive to store, drive to app

MEDIA STUDIES

• Organization and implementation of quantitative studies and buying support tools to analyze and evaluate the performance of online and offline media plans,