Freelancer profile translated to English.

Description

Enthusiastic and passionate entrepreneur, I support companies that have proven a business model and are looking to accelerate their growth... without crashing and burning.

Marketing and sales strategy (B2C, B2B, particularly in SAAS), operations organization, and talent recruitment and retention are the areas where my added value is best perceived.

As an employee & partner, I have notably held CMO positions at OpenClassrooms and MonShowroom, two successful startups, one having raised $60 million in Series B; the latter having been sold to the Casino group in a context of strong growth and profitability.

As a consultant, I have worked with companies as diverse as Mooncard, Babbler, and Lovely Planet, often at pre-Series A or shortly after a Series A.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

SENSAS
Associate - Managing Director
ENTERTAINMENT AND LEISURE
February 2019 - Today (7 years and 4 months)
Marseille Area, France
SENSAS offers a top-class entertainment for friends, families, praised by a sensational community of customers (companies love it too!) journalists and influencers. SENSAS players take on fun missions through a two-hour journey to the five human basic senses, most of which take place in pitch black sensory workshops. SENSAS is an astoundingly unique and strongly interactive team-bounding experience, available in over 17 locations across France, UK, Spain and Switzerland, and offers a very attractive franchising program for entrepreneurs searching for an exhilarating experience, instant growth, rapid ROI, and substantial incomes. Soon launching in many more cities!
OpenClassrooms
Chief Marketing Officer
EDUCATION AND E-LEARNING
September 2015 - November 2018 (3 years and 2 months)
OpenClassrooms is the leading European edTech platform with 3.2M members
I took a major part in the $60 million Series B round signed in May 2018, led by General Atlantic
Responsible for the B2C P&L - including marketing - and the B2B marketing
► Experienced a 15x MRR growth in 36 months, above objectives
► Built the brand internationally through PR, stakeholders, social media and paid acquisition
► First marketing employee - as a CMO. Built two teams (30) from scratch : Marketing and Student Success
► Created and managed the Marketing & Sales funnels, using Inbound marketing, paid acquisition, retention mechanics (CRM, UX) and omnicanal conversion (Online & Call center)
► Maximised the life time value by optimizing the learning experience and student follow up
Marketing Revenue Management SAAS Customer Journey
MonShowroom
Chief Marketing Officer
E-COMMERCE
August 2009 - July 2015 (5 years and 11 months)
Marseille, France
French leading online fashion store
I took a major part in the successful acquisition process by Casino Group in February 2012
► Defined the marketing strategy. Raised the company T/O from €4 million to €22 million. Profitable growth since 2010.
► Defined and managed the marketing & communication budget (€4 million) within strict constraints.
► Increased the Gross margin / Marketing expenses ratio in 2013 from 37%
► Recruited and directed the marketing & communication team (7), for France and International
► Developed the services and front office ergonomics
► Set up & optimized acquisition leverages and web marketing retention tools
► Drove the e-CRM / PRM strategy & program, from scratch
► Developed the brand awareness through 360° communication campaigns