Freelancer profile translated to English.

Description

Data Governance, Data Management, and Digital Marketing Consultant with **over 20 years of experience**, I assist organizations in structuring, validating, and leveraging their data.

My background in digital marketing and data analysis has allowed me to work closely withoperational data**: acquisition data, user journeys, reporting, performance indicators, reference data, tracking quality, and analysis reliability. This field experience gives me a concrete understanding of the challenges related to **quality**, **documentation**, **consistency**, and **data usagein business decisions.

I am currently primarily involved in **data governance and data management missions**: defining needs, establishing roles and responsibilities, structuring processes, business glossaries, data asset documentation, data quality, reference data, standards, indicators, and team support.

Mydual data and marketing cultureallows me to bridge the gap between business objectives, tools, analytical uses, and governance issues. I help organizations implement **pragmatic, progressive, and useful governance**, focused on concrete use cases and directly actionable deliverables.

I also provide training and knowledge transfer on data governance, data management, data quality, data culture, and digital marketing to operational teams, managers, and higher education students.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 15km)

SIMPLON.CO
Data Governance Trainer
EDUCATION AND E-LEARNING
January 2022 - Today (4 years and 6 months)
Paris, France
-Trainer for Data Stewards and Data Managers**, the architects of Data Governance - Simplon.co - **SAFRAN| September 2022 - Present (76 days of training to date)
-Data Referent Trainer- Simplon.co -RATP| September 2024 - June 2022
Training Pedagogy Training Facilitation Data Governance
AIO Santé
Data and Digital Marketing Consultant
BANKING AND INSURANCE
January 2024 - Today (2 years and 7 months)
I am assisting the mutual insurance company AIOSanté as a web marketing consultant, focusing on digital acquisition strategy and operations. I work on SEO, SEA, and SMA levers to optimize visibility and lead generation for their website.

Particular attention is paid to the reliability of marketing data and performance monitoring to ensure relevant analysis and data-driven decisions. This approach is part of a broader strategy to structure and improve the quality of marketing data, in line with their data governance strategy.
Web Marketing Strategy Project Management Data Governance SEO Audit SEA
Liora (ex Datascientest)
Mentoring Capstone Project
CONSULTING AND AUDITS
January 2023 - Today (3 years and 7 months)
I mentor adult learners in digital marketing capstone projects, guiding them through practical case studies (acquisition strategy, SEO, SEA, performance analysis). My role is to help them structure their approach, make data-driven decisions, and develop an operational understanding of digital marketing.

I particularly emphasize the quality and reliability of marketing data, which are essential for correctly analyzing performance and driving acquisition efforts. This approach allows learners to integrate data-driven management best practices into their projects from the outset.
Web Marketing Strategy Data Governance and Quality Pedagogy