Freelancer profile translated to English.

Description

Passionate about digital marketing, I have acquired over 7 years of solid experience in SEO, SEA, Display, E-reputation, and Emailing. I have had the opportunity to create and manage multi-channel traffic acquisition campaigns for various websites. My background in management and development allows me to have a high ROI vision for the different accounts managed.

SEO:

• Keyword selection

• SEO Architecture

• Semantic Optimization

• Netlinking Campaigns

• Technical Optimization

• Blackhat SEO

• Log analysis, crawlability optimization

• Machine Learning

E-REPUTATION:

• Social Media Management

• Blog & Rich Content Creation

• Massive Black-hat SEO

• Negative SEO

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Kering
IT PROJECT MANAGER RUN / SEO / WEB PERFORMANCE
LUXURY GOODS
February 2024 - March 2025 (1 year and 1 month)
Paris, France

RUN Part L2/L3
- Qualification of all incidents reported by the L2 Run team
- Reproduce the incident in Production and Pre-production (or Test)
- Clarify if the incident is a bug or a false positive (cross-reference with functional or technical specifications)
- If confirmed as a bug, escalate to the L3 team or the IT PM in charge of the scope
- Otherwise, share the procedure (step-by-step) to follow to correct the incident
- Coordination and monitoring of incidents escalated to L3 or IT PM
- Main point of contact between the different stakeholders (reporter, L2, L3 or IT PM)
- Monitoring and sharing of updates concerning the upcoming fix, via JIRA (reminder, release date, status updates)
- Coordination and monitoring of major issues reported by the L2 Run teams (aka P1, in "Task Force" mode)
- Gather the right stakeholders from different departments (Front team, Back team)
- Same – Coordination and monitoring of issues escalated to L3 or IT PM

SEO / WEB PERFORMANCE Part
- Technical design for performance and SEO: assessment of technical impact and writing of technical specifications (with contribution from the architect and developer if necessary)
- Effort estimation (with developer contribution)
- Planning of SEO/WebPerf evolutions based on business and brand priorities
- Qualification of bugs identified by the agency during tests performed by the agency
- Test support phase: preparation status of the environment and scope of tests on the environment)
- Allocation of SEO/WebPerf topics to feature teams
- End-to-end delivery monitoring of SEO/WebPerf topics
- Communication of the delivery progress of SEO/WebPerf topics
SEO Audit Web Marketing Team Management SFCC Salesforce Commerce Cloud
Carrier
MARKETPLACE PROJECT MANAGER
E-COMMERCE
November 2023 - December 2023 (1 month)
Nanterre, France
Project: initial scoping study for the deployment of a B2B marketplace for selling spare parts for the Carrier group (cold specialist / 20 billion in turnover) over the next 5 years, with definition of a POC for the European part.

Assignments:
- Workshops (gathering business needs, story mapping, personas, prioritization) Kick Off
- Realization of technical and functional architecture
- Creation of a project documentation space Confluence (functional specifications, application access, test plan, JDD...)
- Project breakdown into phases and lots / MVP
- Writing User stories (JIRA), management rules
- Identification of use cases, linking US and Confluence
- Setting up the project team (external partner, architects, PMO, QA)
- Setting up & facilitating agile ceremonies (Daily, Weekly)
- Overall project coordination (planning, project committee reporting, steering committee, operational/capital expenditure support)
- Team management, IT Department reporting
- Project steering: Planning, resources, risks, project committee facilitation
- Daily practice of English (oral and written).
Marketplace Team Management Project Management
Quick
Digital Project Manager
RESTAURANTS AND FOOD SERVICE
November 2022 - March 2023 (4 months)
Paris, France
Projects: following the acquisition of Quick by the investment fund HIG Capital, Quick wishes to relaunch based on its 107 restaurants. I am involved in the redesign of order capture (transition to omnichannel) and the loyalty card.

Achievements:
- Workshops (gathering business needs, story mapping, personas, prioritization) Kick Off
- Analysis of the existing system (features, dependent IT systems)
- Realization of functional and technical architecture diagrams.
- Creation of a project documentation space Confluence (functional specifications, application access, test plan, JDD...)
- Identification of the MVP and different project versions, breakdown into epics
- Writing User stories (JIRA), advanced management rules, acceptance criteria,
- Identification of use cases, linking US and Confluence
- Recruitment of the project team (UX, Dev, Lead Tech, Tester)
- Setting up & facilitating agile ceremonies (Daily, SP, Demo, Retro, Grooming)
- Organization of business testing sessions, anomaly management (analysis, prioritization, fix monitoring, testing)
- Organization of end-to-end tests in pre-production
- Backlog management and prioritization, sprint planning, grooming preparation
- Overall project coordination (planning, project committee reporting, steering committee)
- Team management, IT Department reporting, test steering (data set creation...)
- Project steering: Planning, resources, risks, project committee facilitation
- Definition of the cutover plan
Agile Methodology Scrum SEO