Freelancer profile translated to English.
Back to original languageAbout Sébastien
Does your Product Marketing lack clarity, structure, or... bandwidth?
It's time to "cut the noise" and finally get a strategy that resonates.
Do you recognize these situations?
- "Our go-to-market is just copy-pasting."
- "Nobody really understands what our product does."
- "We're preparing a launch... but nothing is ready."
- "We're targeting the US or Europe, but our messages aren't getting through."
I am a Fractional Product Marketing Manager (PMM) / Product Marketing Leader, specializing in supporting B2B SaaS companies in France, Europe, and the United States.
My role: to bring clarity, structure, and impact to your Product Marketing, quickly.
My Expertise
1. Go-to-Market, Launches, and Sales Enablement
Clear positioning, impactful messaging, structured GTM plans, Sales–Product–Marketing coordination.
2. Market and Competitive Intelligence
Market overview, benchmarks, battlecards, win/loss analyses to increase your win rates.
3. Localization and Expansion Europe ↔ USA / Canada
Adapting positioning, messaging, website, and content to resonate in each market.
Areas of Expertise = B2B SaaS in:
- Retail / E-commerce Tech
- LogTech / Supply Chain Tech
- EdTech / Education
- Cloud & IT / Infra Tech
Why work together?
🌍 Over 15 projects led in France or internationally
France, United States, Canada, United Kingdom, Germany, Mexico, Qatar...
I can support you as asenior part-time PMMor on a project basis, depending on your needs:
- Structuring or relaunching your Product Marketing,
- Preparing a strategic launch (product / market / country),
- Ensuring a transition (departure / leave / recruitment),
- Or gaining clarity on your strategy before a funding round.
Ready to align your Product Marketing with your markets? Let's talk.
French
Native or bilingual
English
Fluent
Can work on-site
Lille (up to 50km), Paris (up to 50km)
Experience
- Confidentiel - SaaS B2B Business ManagementGo-to-Market & Product Strategy for a new B2B SaaS Business Management PlatformSOFTWARE PUBLISHINGDecember 2024 - March 2025 (3 months)4-month fractional mission for a B2B SaaS platform in the launch phase, targeting the digitalization of operations, accounting, and HR management for SMEs.Context of strong strategic ambiguityThe company needed to define its positioning, ICP, and MVP scope before building its go-to-market strategy.My missionProvide a structured external vision, challenge initial assumptions, and produce a strategy validated at the leadership level.What was done
- Conducted in-depth user surveys and interviews in mature and emerging markets (UK, Philippines, Indonesia, Jamaica). Mapped pain points and jobs-to-be-done by segment to anchor positioning in market reality.
- Defined positioning pillars, differentiating value proposition, priority ICPs, and target launch countries.
- Built strategic frameworks covering segmentation, competitive analysis, pricing logic, and GTM scenarios.
- Developed a modular MVP roadmap and a complete go-to-market playbook, iterated several times until final validation.
- Produced the strategic deck presented to the chairman for approval.
ResultsStrategy approved by the chairman/CEO, unlocking the next steps: MVP development, fundraising preparation, GTM execution."Mission accomplished and much appreciated. Difficult task, well handled and delivered the requirement." Steve - Senior Executive - Early-stage food businessGo-to-Market Strategy and Marketing for a Healthy Food Product Brand in CanadaAGRICULTUREJanuary 2025 - March 2025 (3 months)Montréal, CanadaThe client, an entrepreneur launching a premium cookie brand, needed help drafting the Marketing and Market sections of their business plan, particularly for a business competition. The brand's ambition is to offer local, nutritious, low-glycemic cookies, a rare positioning in the Canadian market.🎯 Objectives
- Develop a clear and compelling go-to-market strategy for a brand-new food company.
- Highlight key differentiators (low glycemic index, local sourcing, artisanal quality) in a crowded competitive space.
- Develop actionable B2C and B2B personas and align them with channels, positioning, pricing, and marketing.
- Support the founder's participation in a business competition with a solid marketing strategy.
🛠 Actions- Conducted market research on consumer preferences, pricing benchmarks, and retail trends.
- Established a mapping of strategic B2B segments (organic retailers, gourmet grocery stores, bakeries, etc.).
- Developed a detailed GTM plan.
- Defined product strategy, positioning, competitive advantages, and pricing scenarios.
- Defined a three-tiered advertising and promotional strategy (low to high budget) to support launch and visibility.
- Provided a comprehensive "Marketing and Market" section ready for integration into the business plan.
📈 Results- Increased confidence and clarity regarding their strategy.
- The work directly contributed to their qualification for the first round of a national business competition, and they won the regional round, unlocking financial awards to start the business.
- WooclapStrategic Website Redesign for a European EdTech in the USEDUCATION AND E-LEARNINGOctober 2024 - July 2025 (10 months)Bruxelles, BelgiumFreelance mission for a B2B EdTech company aiming to reposition its offering for the North American market and transform its website into a conversion engine.🎯 Objectives:
- Clarify positioning for the US market (Higher Ed, K-12, Corporate Training).
- Boost conversions through more engaging and structured pages.
- Improve SEO visibility for high-intent keywords.
🛠 Actions taken:- Competitive analysis and review of US EdTech trends.
- Website architecture redesign: new sitemap, user journey-oriented navigation.
- Definition of key messages and creation of content briefs (features, use cases, personas).
- Writing and SEO optimization of 50+ pages in US English.
- CMS integration (Prismic) and design/product collaboration.
📈 Results:- 50+ live pages in US English with a consistent narrative.
- Improved conversions on key pages (x2).
- Increase in organic traffic for targeted segments.
- Reusable content framework for future EN/FR pages.
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Education
- Master in MarketingGroupe Ecole supérieure de Commerce de Dijon-Bourgogne2006Master's degree, Marketing
- Erasmus Semester, Poland, Economy in TransitionAkademia Ekonomiczna w Krakowie2004Semestre Erasmus, Poland, Economy in Transition
Certifications
- Product Marketing: PositioningProduct Marketing Alliance2024
- Product Marketing: Pricing / OffersProduct Marketing Alliance2024