Freelancer profile translated to English.

Description

1) Ability to navigate between business strategy and digital marketing with proven international expertise (France-China).

2) Mastery of Chinese digital tools combined with a global strategic vision.

3) Solid experience in multicultural management and adaptation to foreign markets.

4) Teaching skills reinforced by my role as a university lecturer.

Having just created the strategic watch and e-reputation structure for CRT Paris Region, I perceived, as early as 2012, the tourism impacts of Chinese digital innovations and created a watch newsletter on Chinese tourism (205 editions), provided training to CRT teams and Parisian tourism professionals, then initiated and led the creation, in 2015, of the CRT's WeChat account.

In 2017, I created Lion Conseil

1) Support for French tourist destinations to attract Chinese tourists: conferences, workshops, 2-day training courses, strategic advice, implementation of digital tools

2) Support for the development of French companies in China

• Support for 40 European startups in finding a Chinese partner (5 Business trips organized in 7 Chinese cities) (2017-2019)

- Support for 30 French cosmetic brands (turnover < 10 million €) for cross-border e-commerce development (10 of them launched their sales in China). 2019-2024

• Since 2024, Support for 10 French cosmetic brands (turnover > 10 million €) seeking Chinese investors. Signature of a partnership with IPEM China, chaired by Jean-Pierre Raffarin. In this context, Lion Conseil supported 5 cosmetic brands at IPEM China 2024 and led a cosmetics workshop.

- 2-day B2B training course to develop or accelerate development in China in the luxury and beauty sector.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

LION CONSEIL
FOUNDING PRESIDENT
January 2017 - Today (9 years and 7 months)
✅️ Writing of 200 newsletters (and conferences / training sessions)
Analyzing consumption trends in China and the following topics: e-commerce, digital marketing, influence, AI, robotics, beauty, tourism, sustainable development, transport, smart city.
France-Chine
Export
January 2019 - January 2024 (5 years)
Paris, France
Support for 40 French cosmetic SMEs for their development in China: Analysis of risks related to international expansion, mastery of regulations and standards, pricing strategy and market adaptation. Brand strategy. Search for distributors. Management of contractual and legal aspects.
Lion Conseil
of the China Demo Day
IMPORT AND EXPORT
January 2017 - January 2019 (2 years)
Paris, France
Support for 40 European startups (Med/green Tech, IOT, AI and Cyber security) to accelerate their growth in China. Organization of 6 export & partnership prospecting missions in China across 7 Chinese cities. Commercial expansion mission. Pitch construction and promotion of companies and their activities. Organization of meetings with investors and distributors. Executive coaching. Search for commercial outlets, immersion in the Chinese digital ecosystem.