Freelancer profile translated to English.

Description

Hello, I am an experienced product designer, passionate about creating innovative solutions that combine aesthetics, functionality, and technical feasibility. With in-depth expertise in design, materials, and ergonomics, I support projects from idea to realization, ensuring optimal user experiences and impactful design.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

SebastienLeridon
INDEPENDENT DESIGNER & CREATIVE DIRECTOR
LUXURY GOODS
December 2024 - Today (1 year and 8 months)
Paris, France
I collaborate with brands or design studios to transform their vision and dreams into innovative and sustainable products.
My scope is broad; for example, I work in the world of beauty (skincare, makeup, and perfume...), spirits and champagnes, and technological products...
Products:
Concept / Innovation / Creation (primary and secondary packaging) with a specialization in the "beauty device" market (IPL, RF, IR devices for anti-aging, acne treatment, whitening).
Retail:
Pop-up stores, corners, and boutiques.
Manufacturing:
Execution plans and drawings / Network deployment / 3D and traditional prototyping.
BETC
Creative Director
April 2005 - November 2024 (19 years and 7 months)
Pantin, France
Creative Director of an internationally awarded, multi-disciplinary design agency.
Managed a team of 5 talents (creatives & technical developers).
Selected projects:
-> What’s New? in Retail (Maison & Objet), 2024
A hybrid space (store, café) that foreshadows the point of sale of tomorrow.
Co-creation with François Delclaux.
-> Inoherb, 2023
Reinvention of product lines, driven by the rejuvenation of a brand specializing in Traditional Chinese Medicine; textures and silhouettes revisit Chinese porcelain.
-> Ulé Beauty (Shiseido Group), 2022
Creation of primary packaging for Shiseido's first eco-conscious skincare brand, using only recycled or recyclable materials and components sourced in Europe and assembled in France.
-> Ulike, 2022
Creation of White Queen Face Masks; a unique beauty experience thanks to this intuitively designed mask that uses tri-LED technology to stimulate skin cells.
-> Makeup Forever (LVMH Group), 2020
Creation of the Rouge Artist lipstick; the first lipstick inspired by a brush. High precision and unique finish: attach the tip to the back of the lipstick to hold it like a brush for perfect lip contouring.
-> Station F, La Maison des Startups (LVMH Group), 2019
Fitted out 89 workstations and collaborative spaces for the LVMH program at STATION F, aiming to host 50 international startups annually and showcase their prototypes and demonstrators to the public.
-> Louis Vuitton City Guide, 2018
Design of the collector's box featuring 15 destinations. Contemporary and sleek, it gathers the bible for travelers seeking rare gems. Lacquered wood available in 6 colors.
-> Givenchy Gentleman, 2017
Reinvention of the iconic men's fragrance: redesign of the bottle, cap & label; contrast & intensity to adapt to the evolution of the brand platform.