Sébastien Lardez

A graduate of Grenoble Ecole de Management and a true web enthusiast, I have been working in the digital world for many years now, and I have gradually specialized in the field of web analytics. I can work remotely or directly in your offices. I am currently looking for new missions! Do not hesitate to contact me to talk about your project! I can assist you, for example, in this type of mission:

> ANALYTICS STRATEGY

- Digital strategy and definition of KPIs: analysis of your activity and definition of the main key performance indicators of your website or mobile application.

- Data analysis: recommendations to optimize your customer journeys, the UX of your website, your KPIs and conversion rates.

- Support in setting up your A/B testing and personalization campaigns.

> DATA COLLECTION AND QUALITY

- Analytics audit: complete technical diagnosis of the implemented tags and analysis of the reliability of the data collected in your various tools.

- Tagging plan: writing the tagging plan according to your analysis needs and your key indicators.

- Technical support: support for your developers and/or your web agency in the implementation of tags.

- Tag recipe: verification of the implementation of the tags and the correct feedback of data in the tools (Google Analytics, AT Internet, etc.).

- Tool configuration: technical integration of partner tags in your TMS (Google Tag Manager, TagCommander, etc.) and configuration of web analytics tools.

> REPORTING

- Reports and dashboards: construction and updating of your reporting and decision-making dashboards (Google Data Studio, etc.).

> MANAGEMENT

- Temporary mission to manage a team in the field of digital marketing or web analytics.