About Sébastien
French
Native or bilingual
English
Fluent
Experience
- LAPADD
On Malt
Restoring Google Ads Conversion Tracking – WooCommerceRETAIL (SMALL BUSINESS)January 2026 - February 2026Toulouse, FranceSpecializing in supporting e-commerce sites (WooCommerce & Shopify), I handle advanced tracking, Google Ads, GA4, Google Tag Manager, and RGPD compliance (CMP, Consent Mode v2) missions.I assist my clients in sometimes complex contexts: conversion funnel redesign, checkout page migration, cross-domain tracking, theme/plugin compatibility, and correction of non-compliant or incomplete existing setups.My approach is pragmatic, results-oriented, and focused on data reliability, with a strong emphasis on tracking quality before any marketing optimization.Accustomed to working with marketing teams and non-technical stakeholders, I prioritize clear communication, actionable recommendations, and quick decision-making.I integrate easily into existing environments and can secure high-stakes business projects.Areas of intervention:- Google Ads (Search, Shopping, Performance Max, advanced conversions)
- Google Analytics 4 & Google Tag Manager
- WooCommerce / Shopify E-commerce Tracking
- Consent Mode v2, CMP (Complianz, CookieYes, Cookiebot…)
- Audit and correction of existing tracking
- RGPD compliance oriented towards performance
Objective: reliable, usable, and compliant data, serving growth. - ASSUR RisqueGoogle Ads ExpertBANKING AND INSURANCEAugust 2025 - Today (10 months)Toulouse, FranceComplete setup of your Google Ads campaign for a search campaign.📌 Deliverable Details:Campaign + 3 ad groups configuredKeywords selected and ads optimizedForm tracking configured via Google Tag ManagerMonitoring and optimization for 30 days from launch
- TreizkotGoogle Ads ExpertRETAIL (SMALL BUSINESS)July 2025 - July 2025Toulouse, FranceInstallation and configuration of the CookieYes consent banner, compatible with Google Tag Manager and Consent Mode V2.Setup of tracking tools: Google Tag Manager, GA4, Google Ads, and Search Console.Verification of tag functionality and correction of initial settings.Optimization of Google Ads bidding strategy to 'Maximize Conversions', in line with Google's recommendations.Setup and activation of the Performance Max campaign (€15/day) connected to the site's Merchant Center feed.Additional technical verification of RGPD compliance (in-depth tests on the GTM side).Review and full translation of the CookieYes banner to ensure clarity and compliance in French.Adjustment of sitelinks in Google Ads to improve ad visibility.Preparation of regular campaign monitoring with a detailed analysis report.
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Education
- Google Ads Certification2024Certification Google Ads
Certifications
- Foundations of AI-Powered Search Ads for PractitionersSkillshop
- Foundations of AI-Powered Performance AdsSkillshop