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Sébastien LagardèreSL

Sébastien Lagardère

Google Ads Media Buyer

€130/day
1 project
Toulouse, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sébastien

🎯 Freelance Expert in Google Ads, Shopify & WordPress | Optimization & E-commerce Performance

Looking for an efficient, responsive, and results-oriented freelancer to boost your online visibility, optimize your conversions, or unblock a technical project? I'm here to help.

✅ Specialized in:

Google Ads (AdWords): High-performing campaigns, measurable returns, conversion tracking.

Google Tag Manager: Clean implementation, advanced tracking, RGPD-compliant.

Shopify & WooCommerce: Setup, tracking, optimization, sales funnel, technical SEO.

WordPress: Assistance, customization, plugin integration & marketing solutions.

🛠️ What I bring to you:

Setup or audit of your Google Ads campaigns.

Clean GTM configuration with e-commerce tracking (purchases, carts, custom events).

Quick resolution of bugs or specific needs for your online store.

Concrete advice to improve your performance and profitability.

💬 Let's discuss your project: I am committed to understanding your challenges to deliver an effective, sustainable, and tailor-made solution.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Toulouse (up to 20km)

Experience

  • LAPADD
    Malt logoOn Malt
    Restoring Google Ads Conversion Tracking – WooCommerce
    RETAIL (SMALL BUSINESS)
    January 2026 - February 2026
    Toulouse, France
    Specializing in supporting e-commerce sites (WooCommerce & Shopify), I handle advanced tracking, Google Ads, GA4, Google Tag Manager, and RGPD compliance (CMP, Consent Mode v2) missions.

    I assist my clients in sometimes complex contexts: conversion funnel redesign, checkout page migration, cross-domain tracking, theme/plugin compatibility, and correction of non-compliant or incomplete existing setups.
    My approach is pragmatic, results-oriented, and focused on data reliability, with a strong emphasis on tracking quality before any marketing optimization.

    Accustomed to working with marketing teams and non-technical stakeholders, I prioritize clear communication, actionable recommendations, and quick decision-making.
    I integrate easily into existing environments and can secure high-stakes business projects.

    Areas of intervention:
    • Google Ads (Search, Shopping, Performance Max, advanced conversions)
    • Google Analytics 4 & Google Tag Manager
    • WooCommerce / Shopify E-commerce Tracking
    • Consent Mode v2, CMP (Complianz, CookieYes, Cookiebot…)
    • Audit and correction of existing tracking
    • RGPD compliance oriented towards performance
    Objective: reliable, usable, and compliant data, serving growth.
    Google Tag Manager WooCommerce Google AdWords Marketing SEA
  • ASSUR Risque
    Google Ads Expert
    BANKING AND INSURANCE
    August 2025 - Today (10 months)
    Toulouse, France
    Complete setup of your Google Ads campaign for a search campaign.

    📌 Deliverable Details:

    Campaign + 3 ad groups configured

    Keywords selected and ads optimized

    Form tracking configured via Google Tag Manager

    Monitoring and optimization for 30 days from launch
    Google AdWords Google Tag Manager Google Merchant Center Google Analytics
  • Treizkot
    Google Ads Expert
    RETAIL (SMALL BUSINESS)
    July 2025 - July 2025
    Toulouse, France
    Installation and configuration of the CookieYes consent banner, compatible with Google Tag Manager and Consent Mode V2.

    Setup of tracking tools: Google Tag Manager, GA4, Google Ads, and Search Console.

    Verification of tag functionality and correction of initial settings.

    Optimization of Google Ads bidding strategy to 'Maximize Conversions', in line with Google's recommendations.

    Setup and activation of the Performance Max campaign (€15/day) connected to the site's Merchant Center feed.

    Additional technical verification of RGPD compliance (in-depth tests on the GTM side).

    Review and full translation of the CookieYes banner to ensure clarity and compliance in French.

    Adjustment of sitelinks in Google Ads to improve ad visibility.

    Preparation of regular campaign monitoring with a detailed analysis report.
    Google Tag Manager Google AdWords Google Analytics Google Merchant Center WooCommerce

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Education

  • Google Ads Certification
    2024
    Certification Google Ads

Certifications

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