Freelancer profile translated to English.

Description

Brand Experience Designer, I build communication and marketing strategies that truly reflect who you are.

20 years of experience in management positions: Strate School of Design (Galilée Global Education group, 1st private school group in France), CY Cergy Paris University and CY School of Design, then Capsule Stratégie, the strategy agency of the Smala Connection group in La Rochelle. A career path between large groups, institutions, and agencies, before creating my independent studio.

For higher education institutions:Brand and communication strategy for student recruitment, anticipating the real decision-making timeline, well before Parcoursup opens. My management experience in schools (Strate, CY) taught me what truly makes students choose an institution.

For SMEs and VSEs:I become your external communications director. You define priorities, I produce and deploy. Monthly packages from 5 to 30 hours, without hiring.

For organizations looking to go further:I support the complete structuring of your communication — positioning, brand identity, personal branding, communication plan, through in-depth support for a period defined together.

For large accounts and mid-sized companies:Communication audit, brand strategy, touchpoint consistency, team alignment.

My difference:I don't deliver tools, I build coherent strategies between who you are, what you say, and what your customers experience.

Based in La Rochelle, I work in person within a 50 km radius and remotely anywhere in France.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

La Rochelle (up to 50km)

Sebastien Kunz
Creative Strategist
November 2024 - Today (1 year and 9 months)
La Rochelle, France
I support companies of all sizes and higher education institutions with their communication and marketing challenges.

As a designer, I created a Brand Experience Design methodology that places user experience as the central value of brand construction, alignment, and amplification, from strategy to operational management.

I draw on over 20 years of experience in digital communication and marketing, both as a client and in an agency, in the public and private sectors, as well as my multi-talented and investigative profile.
Web Marketing Strategy Branding & Brand Positioning Global Vision Communication Strategy Marketing and Communication Planning
CAPSULE STRATÉGIE
Digital Marketing & Communications Manager
October 2023 - November 2024 (1 year and 1 month)
La Rochelle, France
With 25 years of experience, Capsule is a 360° Communication Strategy and Digital Marketing agency that serves any company wishing to boost its notoriety, its brand image, find new clients, sell products in B2B or B2C... Capsule is part of the Smala Connection group, composed of 5 agencies with distinct and complementary expertise: BIM - Graphic Design Studio, Ici la terre - Event Agency, Gorilles - Web & Mobile Production - Sarbacane - Audiovisual Production, Motion Design, 3D. The strength of this affiliation is to allow the proposal of strategies whose implementation we master from start to finish.
CY Cergy Paris Université
Digital Marketing Manager - CY Cergy Paris University | Com. & Web Marketing CY School of Design
February 2021 - October 2023 (2 years and 8 months)
Marsilly, France
I joined the University's Communications Department to implement digital marketing and disseminate best practices within the university and its components. I am also in charge of web marketing and communication for CY School of Design.