SGFreelancer profile translated to English.
Back to original languageAbout Sebastien
→ My promise is as follows:
🚀 I will boost the performance of your campaigns and you will maximize your ROI!
Why hire me?
Former deliverability and eCRM manager at French & European leaders in the - difficult - adult sector for 7 years, I now support companies of all sizes tomake their email campaigns a success!
🎯 Growth Hacker at heart,I will bring you those little extras that make all the difference.
Services offered:
- Deliverability Audit
- Consulting & Strategy
- Implementation & Support
- Support & Monitoring
- Reporting (weekly and monthly)
- eCRM Strategy
- Integration of AI in your campaigns
- Team Training
- Validity Certification
âś… I have obtained the Validity (ReturnPath) certification 3 times
Who am I?
đź’Ś Passionate about email marketing & optimizing email campaigns, I have specialized in the deliverability sector for over 11 years.
🪖I discovered the challenges of Email Marketing when I was eCRM manager in the adult and then psychic sectors, an opportunity to build solid experience in email deliverability in**these difficult sectors** where I had the chance to confront many issues and provide effective and lasting solutions.
👉 In 2019, I createdEmailCaviarto support as many companies as possible facing spam issues and wishing to improve the deliverability of their email campaigns.
My technical expertise allows me to communicate easily with development teams and have a good understanding of what is possible and the timelines for completion.
Rest assured that whatever your sector of activity or your past, I will provide you with a solution to your spam problems đź“©.
📧 Available & responsive, I reply in less than 1 hour
→ Contact me
French
Native or bilingual
English
Conversational
Can work on-site
Marseille (up to 50km), Paris (up to 50km), Monaco (up to 50km), Lyon (up to 50km), Toulouse (up to 50km)
Experience
- EmailCaviarCEO & FounderDIGITAL AND ITAugust 2019 - Today (6 years and 10 months)Martigues, FranceEmailCaviar aims to support companies with spam issues in optimizing their email deliverability to the main inbox.We intervene at all key stages of the sending process. Infrastructure configuration / Sizing / IP and domain management / Authentication / Contact list hygiene / Content / Segmentation / Sending planningOur technical experience allows us to communicate easily with development and marketing teams👉Services offered
- Deliverability Audit
- Consulting & Strategy
- Implementation & Support
- Support & Monitoring
- Reporting (weekly and monthly)
- eCRM Strategy
- Team Training
- Cosmospace VoyanceEmail Deliverability Manager / Emailing / CRM ActivitiesENTERTAINMENT AND LEISUREJuly 2016 - July 2019 (3 years)Sophia Antipolis, FranceThe objective assigned to me to maximize the deliverability of email communications was a real challenge and my main source of motivation in a sector where competition is fierce and email deliverability is known to be difficult.My areas of intervention:Strategy
- Target / Offer
- Best time to send the campaign
- Follow-up frequency
- Choice of sending provider (ESP)
Implementation- Choice of sending providers (ESP)
- Configuration of sending servers and domains
- Implementation of SPF / DKIM / DMARC authentication standards
- List hygiene - Management of inactive users and email correction
- IP warming
- Content - Advice on wording & spam words to avoid
- Graphic charter & integration - Advice on best practices
- Segmentation
- Campaign planning and sending
Proactivity / Monitoring & Analysis- Audit of existing emailing activities
- Implementation of emailing best practices
- Interpretation of campaign data - Identification of areas for improvement and/or potential blockages
- IP & domain monitoring - Reputation and blacklist presence
- Deliverability testing
- Complaint management
- Maintaining a good relationship with ISPs / Webmails / ESP Account Managers
- Preparation for ReturnPath certification eligibility
- Active monitoring of new filtering practices
- Competitive intelligence
- Proposing opportunities for follow-ups
- Reporting on actions taken and their impact on deliverability.
Administrative- Negotiation of contracts with sending providers
- NetedenLead Developer - Email Deliverability / CRM Activities / MailroomENTERTAINMENT AND LEISUREJuly 2014 - July 2016 (2 years)Aix-en-Provence, FranceSpecializations: Email deliverability, emailing strategy, ESP, DKIM / SPF / DMARC authenticationAs Lead Developer, I was responsible for e-CRM tools and email deliverability. In this role, I was involved in all stages from campaign design to sending.Before campaign design, I educated the various stakeholders (product managers, graphic designers, integrators) on emailing best practices.Preventively, I conducted daily monitoring to anticipate trends and upcoming changes from ISPs and Webmails that could impact sending deliverability.On the technical side,
- I maintained and optimized internal e-CRM related projects (sending platform, data sharing between departments, tracking interfaces).
- I proposed and developed monitoring tools to increase team responsiveness.
- I implemented security and authentication standards to optimize deliverability.
- I managed ReturnPath certifications for some of our sending channels.
- I set up campaign routing with various sending partners (ESPs).
- I fed back data provided by ESPs into our internal platforms.
- I analyzed various indicators to identify areas for improvement and detect potential blockages.
- Occasionally, I handled the preparation of certain campaigns on external platforms.
Use of PHP Frameworks Symfony 1.x and 2, Silex LAMP Environment, Versioning with SVN or GIT.
Recommendations
TCThese freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Information System Project ManagerEsimed / Marseille2007Chef de Projet en Système d'Information
- BTS, Computer Science and Networks for Industry and Technical ServicesLycée Jean Lurçat2005BTS, Informatique et Réseaux pour l'Industrie et les Services techniques