Sébastien Godard

PAID ACQUISITION CAMPAIGN MANAGEMENT (SEM) ➡️ Analysis and strategic implementation of paid campaigns according to client objectives. Choice of advertising platforms (Google Ads, Facebook, Instagram, Linkedin Ads...) ➡️ Daily management and monitoring of campaigns, KPI tracking, proposing modifications or implementation of new strategies to meet client objectives. (Keywords, ad copywriting, bidding strategies ➡️ Creation and presentation of acquisition campaign reporting (Google Data Studio, Google Slides...) TOOLS USED DAILY

- Google Ads, Facebook & Instagram Ads, Linkedin Ads ...

- Google Tag Manager

- Google Data Studio

- Excel

- Asana, Notion

- Build our content and marketing strategy from scratch

- Coordinating with dev unit in order to create the web app

- Managing social media channels

- Running marketing and social media campaigns to drive engagement and leads

- Delivering and following analytics reports on a regular basis for all social network activity, paid and organic, following specific KPIs to track and enhance social media performance

-Tracking conversion rates and making improvements to the website including creating landing pages and managing the redesign of the website.

-Plan, execute, and measure experiments and conversion tests; develop, evaluate and oversee the implementation of A/B testing protocols and process.

-Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.

-Utilising a range of techniques including growth hacking, paid media, SEO and PPC.

-Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Report progress and outcomes on a weekly and monthly reporting – using Google Analytics, Facebook Pixel, and internal data/systems