About Sébastien
- Expert Consultant Google Ads (Adwords)
- Expert Consultant in SEO
- Expert in Digital Marketing and Strategy
- Expert Looker Studio & Web Analytics
- Fell into the digital world in 2005,
- A digital marketing background focused on "Acquisition" & "Performance"
- 20 years of experience: in agencies, advertisers, and media sales houses,
- Over 150 clients supported.
- Digital Marketing & Strategy
- SEO: SEO Audit, Technical Audit, Semantic Analysis, SEO Strategy, Link Building Strategy,
- SEA: Google Ads & Microsoft Ads Consulting and Management,
- SMA - Social Ads: Meta, TikTok, LinkedIn, and Pinterest Ads Consulting and Management,
- Web Analytics (GA4 / Matomo)
- Data Visualization - Dashboards / Reporting (Looker Studio)
- Coaching in Artificial Intelligence (AI) applied to marketing and digital strategy,
- Audits & Recommendations,
- Strategic Consulting & Coaching,
- Strategic Workshops,
- Project Management,
- Operational Management and Oversight,
- Monitoring & Tracking,
- Personalized Training,
- SaaS
- B2B
- E-Commerce
- Energy
- Press & Publishing
- Health
- Start-ups, E-commerce businesses, Large corporations, Saas
- Budgets: from €3K to over €300K monthly (space buying)
- UPSA / Longchamp / Balzac Paris / Skema / UHM / GRT Gaz / Socciable / Suez / Indigo / Dilitrust / Engie / Toyota MH / QuiToque / Groupama / Nibelis / Caseo / ...
- Google Ads
- GA4 / Matomo
- Looker Studio
- Meta Ads / LinkedIn Ads & Pinterest Ads
- Hubspot
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- PIXELIndependent Acquisition ExpertCONSULTING AND AUDITSDecember 2024 - Today (1 year and 8 months)Paris, FranceExpert in digital strategy and marketing for over 15 years with experience in agencies, advertisers, and media sales houses.My expertise:- SEO: Audit, strategy, content writing- SEA: Google Ads & Microsoft Ads- SMA: Meta, TikTok, LinkedIn, and Pinterest Ads- User Experience (UX)- Conversion Rate Optimization (CRO)- Web Analytics (GA4) and Reporting (Looker Studio)- Artificial Intelligence (AI)- Consulting, management, training, and strategic workshopsSectors of activity:- SaaS- B2B- E-Commerce- Real Estate- Banking & Insurance- Energy- Press & Publishing- Automotive- MediaReferences:- Over 150 clients supported since 2005.- Start-ups, E-commerce businesses, Large corporations, ...- Budgets: from €3K to over €300K monthly (space buying)Certifications:- Google Ads- GA4- LinkedIn- Hubspot- Wizaly- Meta
- SLAP DigitalGeneral ManagerCONSULTING AND AUDITSJune 2019 - November 2024 (5 years and 6 months)Région de Paris, France
- P&L and agency budget management (annual revenue: €1.8M)
- Definition and management of commercial policy & marketing action plan
- Team management and support (18 people)
- Definition and management of individual and collective OKRs
- Strategic support for the agency's premium clients
References:Skema BS / GRT Gaz / Socciable / Suez / Indigo Park / UHM / Dilitrust - SLAP DigitalTeam LeaderCONSULTING AND AUDITSJuly 2017 - June 2019 (1 year and 11 months)Région de Paris, France
- Recruitment & Management of project managers (14 people)
- Implementation of operational processes and internal project management
- Definition of media plans
- Acquisition strategy (Leads / E-commerce)
- Strategic & operational support for agency clients
References:Balzac Paris / Just Eat / Bouygues Telecom Entreprises / Engie / EdenRed / QuiToque / eKwateur
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Education
- MasterInstitut Supérieur d'Etudes en Alternance du Management2017Validation des acquis d'expérience : Master Stratégie Digitale & Webmarketing
- BTSCREFOPS2005
Certifications
- Google SearchGoogle
- CeseoSEO Camp