Freelancer profile translated to English.

Description

Through a pragmatic and experienced approach, I bring the benefit of implementing a convincing, clear, and coherent digital marketing strategy aligned with the organization's identity.

I am involved in taking charge of website redesign projects in a comprehensive manner (specifications, calls for tenders, sitemap, UX mockups) and I intervene on more specific levers (email campaign creation, purchase funnel optimization, marketing automation, e-reputation, digital branding...)

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Lille (up to 50km), Paris (up to 50km), Bruxelles (up to 50km)

Dalloyau
Digital Revenue Development Campaigns
RESTAURANTS AND FOOD SERVICE
December 2020 - April 2021 (4 months)
Paris, France
• Management of year-end email marketing campaigns (transactional, conversational).
• Implementation of marketing automation (Welcome offer, cart abandonment, page visit).
• Identification and removal of conversion barriers for the online store (Prestashop).
• Implementation of campaign reporting.
• Daily support and skills transfer to Dalloyau's marketing teams.
eCRM Conversion Rate Optimization Sendinblue Prestashop Adobe XD Email Marketing Responsive Design Google Shopping
Martin's Hotels
Digital Brand Strategy
HOSPITALITY
February 2021 - April 2021 (2 months)
Lille, France
• Conducted an international benchmark on trends in enhancing hotel brand value.
• Defined brand image enhancement themes consistent with new hotel customer expectations (brand story, collection spirit, local immersion, ecological and societal consciousness).
• Selected group values to highlight in brand storytelling (family spirit, sustainable development, operational excellence).
• Categorized the 14 establishments into 3 distinct hotel collections (heritage, city, lifestyle).
Branding Benchmark Communication Strategy Digital Communication
Magazine Point de Vue
Global Digital Marketing Strategy
PRESS AND MEDIA
November 2020 - Today (5 years and 8 months)
Paris, France
• Managed a call for tenders and drafted the specifications for the new website version.
• Defined a new content structure based on an international benchmark and analysis of navigation data from the previous website version.
• Created all UX mockups for the new version.
• Defined the SEO strategy based on semantic analysis and the positioning of its keyword universe relative to competitors (creation of a directory of royal personalities).
• Drafted the monetization strategy, identifying monetization levers (data collection, native advertising, e-shopping, affiliate marketing, dynamic paywall, E-CRM, sponsored articles...).
• Provided daily support, monitored performance indicators, and trained web journalists on digital tools.
User Experience Design Website Redesign Web Marketing Strategy Monetization Project Management Call for Tenders SEO Optimization

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Marketing of Tourism Products
IFAC de Valenciennes
1998

Sébastien Dewitte

E-Commerce & Digital Marketing Consultant

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