Freelancer profile translated to English.

Description

Digital Analytics Consultant for 7 years with Piano Analytics (formerly AT Internet), I've had the opportunity to work at the heart of Analytics and data challenges for major companies (Crédit Agricole, La Poste, Bouygues Telecom, Total, Kaufman&Broad...).

Today, I help companies structure their digital data collection, exploitation, and activation processes, whether operationally (strong appetite for the technical aspects of the job) or by managing a team (I led a team of several consultants for 4 years).

Expertise areas:

- Implementation process management

- Team training (Udemy trainer with over 5,000 participants)

- Analytics tool exploitation

- ROI measurement

- Data structuring and consolidation

- Data activation

Technologies mastered:

- Tracking: JavaScript (ES5/ES6), Tag Commander, Google Tag Manager

- Analytics: Piano Analytics (very strong expertise), GA4

- Privacy: Trust Commander, OneTrust

- Data manipulation/preparation: Python, SQL, VBA

- Visualization and Exploration: Power BI, Power Query, Google Data Studio, Excel

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

AT Internet
Lead Digital Analyst
SOFTWARE PUBLISHING
January 2018 - Today (8 years and 5 months)
Paris, France
- Team leader of an analytics consultant department (up to 7 people)
- Management of major clients for their web analytics projects (tracking and data exploitation)
- Data Science service referent
Python JavaScript AT Internet Tag Commander Google Tag Manager Microsoft Power BI
AT Internet
Senior Digital Analytics Consultant
SOFTWARE PUBLISHING
September 2015 - December 2017 (2 years and 4 months)
Paris, France
- Analysis of marketing needs, KPI definition, and creation of tagging plans
- TMS management and configuration
- Creation of Analytics reports and dashboards
- Retreatment of raw data using external tools (Python, SQL, VBA)
- Ensuring smooth data communication between DATA tools (Data Warehouse, AB test, CRM, Analytics)
- Client training on the web analytics ecosystem
Tag Commander Microsoft Excel Python VBA JavaScript AT Internet