Freelancer profile translated to English.
Back to original languageAbout Sébastien
Specialized Salesforce Marketing Cloud consultant, I help companies transform their ideas into actionable and concrete scenarios. As a facilitator, I make the platform accessible to business teams, particularly for technical aspects such as SQL, AMPscript, Automation Studio, and Einstein Recommendations.
My mission is to help teams leverage Salesforce Marketing Cloud to its full potential, with tailored solutions that promote performance and efficiency. Through my expertise in platform administration and monitoring Data Extensions and Journeys, I design optimized campaigns aligned with my clients' objectives.
Certified Marketing Cloud Email Specialist, I ensure a results-oriented approach, from managing Journey Builders to optimizing deliverability and personalizing content via Content Builder. My experience includes automating marketing campaigns and utilizing advanced Einstein AI features to maximize customer engagement.
🏆 Certification: Salesforce Email Marketing Specialist
Italian
Conversational
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- RivadouceRivadouce Salesforce Marketing Cloud Platform AdministratorE-COMMERCENovember 2023 - Today (2 years and 7 months)Campaign Management and Journey Builder
- Define segments and build personalized communication flows.
- Integrate dynamic content and personalize messaging based on user data.
Behavioral Automations- Set up data-driven automations based on real-time behavioral triggers.
- Implemented triggered campaigns based on user actions to maximize relevance
Data Management & SQL in Automation Studio- Utilized SQL for complex data manipulation to drive audience segmentation.
- Created and maintained Data Extensions to support data-driven marketing efforts.
Einstein AI Features- Used Einstein Engagement Scoring to segment audiences based on predicted engagement, identifying high-potential and at-risk segments.
- Configured Einstein Recommendations to deliver personalized product recommendations and dynamic content for a more relevant experience.
- VivatechnologySFMC Campaign ManagerJanuary 2021 - December 2022 (1 year and 11 months)Campaign Planning and Execution:Strategic piloting of campaign deployment via Journey Builder and Email Builder, optimizing user engagement through personalized, data-driven customer journeys.Data Extension Optimization:Management of data extensions to regulate advertising pressure, applying segmentation strategies to improve retention.Email Integration and Design:Integration of personalized emails in Salesforce Marketing Cloud and use of Stripo to create responsive email templates, consistent with the brand.Deliverability Monitoring and Troubleshooting:Monitoring deliverability metrics to proactively resolve blocks, protect sender reputation, and maximize inbox placement.
- Qobuze-CRM ManagerCULTUREAugust 2017 - September 2019 (2 years and 1 month)PantinDatabase: 500,000@• Loyalty Strategy (via subscription)Creation of activation, loyalty, and reactivation scenarios. Increase in customer conversion rate by +10 percentage points through relational & humanistic marketing.• Loyalty Strategy (e-commerce)RFM segmentation and scoring to combat customer churn. • CRM Database Development: Creation of business needs and monitoring of CRM tool integration and connectors. Implementation and optimization of opt-in rules and advertising pressure.• Customer Relationship Development (e-commerce)Lead on outsourcing customer service. Handling customer requests within the framework of e-CRM operations. Hosting webinars + Tutorials. • Social Life Management (team building, after-work events, etc.)#Selligent #SalesforceMarketingCloud #FollowAnalytics #Fructifi #LiveStorm
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- BBA Marketing & MediaEDHEC Business School2015Cursus en 4 ans, Spécialité : Communication, Marketing & Médias 2013 : Erasmus SAA - Scuola Di Amministrazione Aziendale
- e-CRM StrategyINSEEC2017> Webmarketing > Stratégie e-CRM/Relations client > CRM opérationnel > e-Reputation et e-Marque > Webanalytics > Community Management
Certifications
- Salesforce Marketing Cloud Specialistsalesforce2024