About Sébastien
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- Groupama Rhone Alpes AuvergneDigital Marketing Project ManagerBANKING AND INSURANCEJanuary 2023 - March 2024 (1 year and 2 months)Lyon, France🎯 Objective #1: Be the regional reference for digital content for the fund (website, application, customer area)
- Responsible for writing and managing digital content for the Rhône-Alpes Auvergne fund on: ✔️the showcase website ✔️the application ✔️the Groupama customer area
- Management and launch of insurance offers on digital platforms
- Strategic thinking and management for the redesign of the Groupama.fr website.
🎯 Objective #2: Lead and implement the fund's digital acquisition strategy- Regional acquisition reference for the fund: strategic thinking and recommendations for activation
- Activation of various B2B & B2C marketing levers (affiliate marketing, emulation, sponsored links, social ads, comparison sites)
- Monitoring the proper functioning of digital customer journeys within the fund
- Tracking and managing KPIs and ROI of activated campaigns to produce reports
- Crédit agricole Franche comtéCommunications OfficerBANKING AND INSURANCESeptember 2019 - December 2021 (2 years and 3 months)Besançon, France
- Management of internal and external events (from 10 to 500 participants), including invitations, management of promotional items, and key contact for partners.
- Creation and development of digital contests (insolut-cafc.fr and boost-cafc.fr) = + 1 million people reached in the 18-30 age group
- Community management (Facebook, Instagram, Twitter, LinkedIn)
- Negotiation of advertising contracts
- Creation of email campaigns
- Data analysis: web performance and social media reporting
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Education
- Professional Bachelor's Degree in Operational Development ManagementSchool of Executives and Business Leaders2019
- MASTER MANAGER IN MARKETING, COMMUNICATION AND E-BUSINESSSchool of Executives and Business Leaders2021