Sébastien Cavaillé

Marketing and E-commerce Manager, I am in charge of digital acquisition strategies for France and Europe.

💳 B2C E-COMMERCE SITE

• Traffic acquisition through digital channels: SEA, SEO, affiliation, display, emailing, native ads, social networks, sponsored articles, etc.

• Continuous analysis of customer journeys to improve conversion

• Website tracking, KPI definition, and dashboard implementation

• Management of the media agency and budget adherence

📦 AMAZON AND MARKETPLACES

• Sales development on marketplaces including Amazon and Cdiscount

• Optimization of product listings to improve visibility and conversion

• Management of Amazon Ads paid campaigns: Sponsored Products, Headline Search Ads, and Product Display Ads

📱 MOBILE APPLICATION

• Promotion of iOS and Android applications through paid campaigns on Facebook, Instagram, Google UAC, and Apple Search Ads

• Definition of the tagging plan and KPIs

• Performance monitoring and analysis with Appsflyer

• Optimization and monitoring of application store optimization (ASO)

💼 B2B SITE

• Traffic acquisition through digital channels: SEA, SEO, display, emailing, native ads, LinkedIn ads, sponsored articles, etc.

• Lead generation on the website and through paid campaigns

• Content strategy, marketing automation, and lead nurturing

🏃‍♂️ Drive to store

• Implementation of digital strategies to generate store visits

• Local SEO, SMS campaigns, geolocated retargeting

Responsible for the marketing and sales development for Cavissima.com, an e-commerce wine site specializing in investment-grade Grand Crus.

My excellent command of acquisition levers allows me to design and manage the company's marketing strategy to acquire new customers and generate sales.

With a strong product vision and a user-centric approach, I optimize customer journeys using data collected throughout the customer lifecycle, aiming for conversion and loyalty.

Main responsibilities:

Project Management

• Management of marketing budgets and schedules

• Roadmap definition

• Management of the production team (developers, graphic designers, copywriters) and service providers

• KPI monitoring and regular reporting

Marketing

• Acquisition of new customers and sales development through SEA and social campaigns, partnerships, content strategy, affiliation, marketplaces

• Sales development on marketplaces including Amazon

• Management of email campaigns and CRM database optimization

• Commercial animation and development of new offers

• Lead generation and qualification

• Press relations and partnership management

Data and Analysis

• Market and competitor benchmarking and analysis

• Tracking and analysis of user data to optimize customer journeys

• User testing, A/B testing, and prototyping for continuous improvement of the user experience

Acting as a link between Marketing and IT teams, my mission was to develop lead acquisition campaigns and ensure the quality of digital solutions implemented internationally. I was also responsible for the development and technical maintenance of the group's websites.

Main responsibilities carried out:

• Design and development of web and mobile digital solutions to generate and qualify leads using Drupal, Marketo, and Salesforce

• Facilitating specification meetings to gather functional requirements from various business units

• Web analytics tagging and processing of data collected in Google Analytics to improve the performance of all sites

• Migration of Chinese versions to China for local hosting (improving loading times and SEO)

• Design and development of the company's new intranet using Drupal