Description

Growth expert, Start-up, Scale-up, Leader with international experience, process, people-focused, and results-oriented.

Accelerate your business growth. I can audit your processes, implement performance KPIs, develop your sales team, optimize your sales development team, increase your pipeline ratio to close rate, and accelerate your business growth by aligning your structure.

• Sales Account Executive | Individual contributor, closing revenue at IBM and Oracle, Mid-market, and Enterprise. 10 years of experience. Account planning, Advanced Sales Forecasting, and Complex selling.

• Sales Leader | Focused on People to achieve sales excellence with exceptional results in closing revenue on the EMEA and APJ markets. 10 years of experience.

• GTM and Sales Program Leader |Data-driven decision-making. Pipeline management, Pipeline discipline, New Logo acquisition program. 5 years of experience. Problem-solving. Reporting and analysis.

Business Strategy

Go-To-Market (GTM) Strategy

Develop comprehensive GTM plans for new product launches and market expansions

Create product messaging and value propositions aligned with customer needs

Revenue Operations

Implement RevOps framework to align marketing, sales, and customer success functions

Deploy advanced tools and technologies to support revenue growth initiatives

Business Development

Strategic Partnerships

Identify and cultivate strategic partnerships to accelerate market access

Develop technical sales collateral and product demonstrations tailored to target markets

Sales Training / Coaching

Develop coaching programs to enhance cross-functional collaboration and alignment

Implement continuous improvement processes based on RevOps insights and metrics

Train sales teams on executing GTM strategies effectively

Develop role-specific playbooks aligned with GTM objectives

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Aimsun
Global, Head of Growth
May 2025 - Today (1 year and 1 month)
Barcelone, Spain
Leading the growth transformation of the company, including marketing, Product management, Business development, market expansion, and prioritisation.
Leadership Growth Strategy Start-up Consulting
Preply
Director of Sales and Sales Development, EMEA
September 2023 - Today (2 years and 9 months)
Barcelona, Spain
Leading five managers, 20 Commercial Sales Executives and 20 Outbound Sales Development Representatives. Pipeline generation, Opportunity qualification with MEDDIC, and closing Revenue of $3.0M/Q
• Built a high-performing sales team, aligned SDR activities with the business objectives, Account Based Selling GTM. Education Tech Language Learning Marketplace.
• Operated successfully on five key markets in EMEA, to grow the revenue by 20%
• Leading and Mentoring four Sales Development Managers and 20 SDRs commited to results.
ServiceNow
Director, Global Sales Development
January 2020 - July 2023 (3 years and 6 months)
Singapore
ServiceNow - Mid-Market; Singapore - Jan 2020 – July 2023 Successfully directed the revenue and deployment of four digital Sales Hubs in Singapore (12HC), Tokyo (12HC), Bangalore (12HC), and Sydney (12HC). Increased the Pipeline value and improved the Sales craft.
• Developed a demand generation plan, redefined our ICP and created Industry content specific to the APJ market to close 25% more Sales revenue.
• Executed a successful New Logo acquisition program by initiating a complete prospecting sequence. +35% in ACV.
• Partnered with the APJ marketing leader to drive integrated campaigns and optimize lead generation and conversion. Lead Volume, duration & conversion.
Director, Inside Sales & Sales Development Europe