Sébastien C.

PROJECT: "RECIPROCITY" - 40TH ANNIVERSARY OF BANQUE FRANÇAISE MUTUALISTE

Context

Creation and implementation of a visual identity for a mutualist bank celebrating its 40th anniversary. Objective: to transform the institutional image into something more authentic and "friendly," embodying the values of solidarity and transmission.

Art Direction & Concept

Semantic and symbolic research around the concept of "reciprocity": two faces symbolizing diversity and transmission, immersed in a universe of colors and dynamic flows. The illustration combines expressive figuration + geometric abstraction + digital glitch to express innovation and humanity.

Execution: Live Painting & Logistics

Live painting performance during the anniversary convention (350 guests). Full management: 350 canvases of 15x15 cm assembled into a 4m x 2m artwork, logistics, technical adaptation, execution, and finishing. Each guest received a canvas as a souvenir.

Multi-Support Applications

Email signatures: daily distribution to all employees

POS - Display banners: 40 bank branches in the national network

Large format: printing in the headquarters' entrance hall (anamorphic effect)

Hybridization: Street Art + Art Direction

This project combines 30 years of graffiti/street art expertise with skills in art direction and visual communication. Result: an illustration that breathes authentic street art while remaining relevant for corporate communication. No aesthetic compromise, a successful harmony between the universes.

New motion design video for the official RAJA 2026 catalog.

In March 2026, I created the latest motion design video for the official RAJA catalog, continuing our collaboration on the digital communication of the European leader in packaging and industrial supplies. This dynamic video showcases the complete offering with fluid and professional staging, consolidating the visual identity established in previous projects.

Technical Continuity and Creative Evolution

This new After Effects animation benefits from the experience gained in previous projects while introducing creative evolutions. The 3D modeling of products and the catalog continues to be done directly in After Effects with Cinema 4D, optimizing technical quality and visual consistency with earlier productions.

The modular and multilingual structure implemented for previous versions allowed for reactive and efficient production, while ensuring perfect harmonization of the graphic universe across different versions for RAJA Group's 18 European subsidiaries.

Institutional Design System and B2B Approach

This corporate video reinforces the institutional design system approach: absolute visual consistency, clear information hierarchy, fluid transitions that facilitate understanding of product ranges. The clean graphic universe enhances RAJA's packaging solutions without superfluous embellishments, reflecting the group's premium and professional positioning.

The continuity with previous projects creates a coherent visual communication for RAJA, thus strengthening their presence with their B2B clients throughout Europe. This series of videos demonstrates my ability to maintain and evolve an institutional visual identity over several successive projects.

Motion Designer After Effects Paris | Catalog Animation & B2B Design System

Presentation of the new November 2025 catalog - Mondoffice

Discover the launch video for the November 2025 Mondoffice catalog, a project that marks a significant milestone in the company's history.

A New Identity for Mondoffice

This video accompanies the company's transformation: formerly JPG.fr, the company now bears the name Mondoffice. This change reflects its evolution and renewed ambition to support its clients in all their professional supply and equipment needs.

A Creative and Technical Challenge Met

The production of this video presented a real technical and artistic challenge. One of the most complex aspects was the meticulous synchronization of animations with the music. Each transition, each product appearance was precisely timed to create a harmonious and dynamic visual experience that captures attention from start to finish.

Technically, the project was carried out on After Effects, using the Cinema 4D plugin to enable 3D modeling of the catalog. This approach brought the catalog to life with a volumetric and realistic rendering that enhances the visual impact of the presentation.

The project was based on Mondoffice's new graphic charter, recently established as part of their rebranding. The visual universe is characterized by a palette of bright yet soft colors: coral red, turquoise, pastel yellow, and water green create an atmosphere that is both energetic and accessible. While respecting these fundamental elements of the visual identity (colors, typography, logos), I developed an original creative approach through animation principles and motion design effects. This creative dimension adds dynamism and modernity to the video, while preserving the softness and elegance that now characterize the Mondoffice brand.