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Sébastien CanonneSC

Sébastien Canonne

Sales & Business Development

€350/day
Marseille, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sébastien

I am a Salesperson at heart, driven by performance, strategy, and the thrill of a challenge!
I have acquired solid experience in Sales & Business Expansion, actively contributing to the growth of several start-ups.
I had the opportunity to master the entire sales cycle: multi-channel prospecting, demos, negotiation, and closing. I have experienced sometimes long and complex cycles and interacted with C-level executives.
I have also built commercial strategies, recruited, trained, and structured Sales teams, starting from scratch.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Can work on-site
Marseille (up to 10km), Paris (up to 10km)

Experience

  • Meet My Mama
    Head of Sales
    AGRICULTURE
    January 2023 - June 2025 (2 years and 5 months)
    Paris, France
    • Management of a team of 4 people (+20% performance rate)
    • Definition of commercial strategy and KPIs (+€1.2M in revenue in 2024)
    • Automated Outbound campaigns with La Growth Machine
    • Response to Tenders (Paris 2024, referencing, conventions, etc.)
    • Development of 30 Key accounts and business introducers (CAC 40, Food Service, agencies, and event venues - Approx. €800K/year)
    • Activation and retention of our client & prospect database (calls & emails)
    • Networking & pitches at events
    Commercial Strategy B2B Prospecting Closing
  • Too Good To Go
    Head of Sales
    ENVIRONMENTAL
    January 2020 - January 2023 (3 years)
    Paris, France
    • Recruitment and training of a team growing from 2 to 25 Salespeople
    • Direct management of 12 Outbound Salespeople
    • World's Top performer (17 countries) growing from 15 to 25 stores signed/month/salesperson
    • Definition of the France strategy and various prospecting levers
    • Creation of Salesforce processes and dashboards to track KPIs
    • Implementation of projects for Lead Generation (City attack, METRO)
    • Digital and field cold prospecting (400 prospects contacted/month/salesperson)
    • Definition of the Sales Growth Path (career path)
    Cold Emailing B2B Prospecting Business Development
  • Heetch
    Head of Expansion France
    TRANSPORTATION
    June 2015 - December 2018 (3 years and 7 months)
    Paris, France
    • Management of a team of 3 people at headquarters and 10 ambassadors
    • Definition of the France expansion strategy (budget €20K/month)
    • Opening and development of 8 cities (0 to 20,000 trips/week)
    • Development of France's revenue (€240K/week excluding Paris)
    • Acquisition of new users through online & offline channels
    • Performance monitoring and user retention improvement
    Commercial Strategy Business Development B2B Prospecting

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Education

  • Master Marketing Management
    EDHEC
    2015

Skill set

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