About Sébastien
French
Native or bilingual
English
Basic
Experience
- Adès BootcampMedia Buyer — Design of a multichannel advertising campaignE-COMMERCEApril 2026 - May 2026 (1 month)Valenciennes, FranceAs part of my certified Media Buying training (ADES Bootcamp), I designed and structured a multichannel digital advertising campaign from A to Z for the Harley-Davidson France brand, with a managed monthly budget of €10K.Tasks performed:Development of the acquisition strategy on Google Ads (Search & Shopping), Meta Ads (Facebook & Instagram), and YouTube AdsDefinition of audiences, messages, and creative formats adapted to each channelImplementation of the complete tracking plan: Google Tag Manager, Google Analytics 4, and Meta pixelCompetitive analysis (BMW Motorrad, Indian, Honda) and positioning workConstruction of reporting and monitoring of performance indicators (CTR, CPC, CPA, ROAS) on Looker StudioThis project allowed me to master the entire paid campaign cycle: from strategy to optimization, including tracking and performance measurement.
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Education
- Media BuyingADES BootcampMedia Buying
- #1 Media Buying Training#1 formation Media Buying