Freelancer profile translated to English.

Description

20 years of experience in digital transformation project management, particularly in CRM and Customer Care project steering.

I work in international contexts to bring my technical and functional experience in supporting business or IT management in controlling their projects across the entire value chain. My experience with scaled agile methods (SAFe certified) allows me to be involved in defining product roadmaps in collaboration with business units, as well as in steering and improving the efficiency of delivery teams.

Languages

French
Native or bilingual
English
Fluent
German
Basic
Spanish
Basic

Workplace preferences

Can work on-site

Boulogne-Billancourt (up to 50km)

B-Digital
Expert CRM, Customer Care and Digital Marketing
DIGITAL AND IT
September 2020 - Today (5 years and 9 months)
Paris
CMA-CGM - PMO within the group's digital transformation department.
Responsible for defining and implementing the project portfolio management framework. Management of project and product governance processes.
Focus on the Digital Customer Engagement department's portfolio for Customer Care and CRM products.
Implementation of the control tower and alignment with IT teams, as well as creation of governance templates. Definition of product roadmap creation processes and change management support for teams.
Implementation of OKRs and KPIs to measure and improve the delivery pipeline using data-driven methods.

Air Liquide Health Care IT - Project Director.
Management of the business case creation project for Core Model delivery in Spain as part of the global field services and CRM transformation program. Management of the project and relationships between stakeholders and the Spanish management.
Facilitation of workshops to gather needs and define target processes. Performance of a gap analysis on the project's architecture and budget.

Hilti - Digital Marketing Services - Product Manager.
Design and delivery of a marketing automation solution on Salesforce Interaction Studio and CDP in close collaboration with solution architects to organize discovery workshops, define the overall architecture and roadmap.
Organization of governance with stakeholders.
Validation of the solution with the design authority for the overall architecture.
Organization of the delivery team in collaboration with platform and production teams.
Creation of backlogs and user stories. Implementation of delivery steering KPIs.

Groupe Seb - Global Head of CRM
Analysis of the situation and recommendations on performance improvement trajectories.
Definition of objectives for the global CRM acceleration and evolution plan.
Implementation of a governance framework (OKR), C-level reporting, and transformation steering.
Management of the transformation on the SAFe framework and organization of the first PI Planning.
Definition of the strategy and implementation of digital marketing solutions and the customer reference data (RCU) on Marketing Cloud and Services Cloud.
Gathering stakeholder needs and defining the CRM roadmap.
Definition of targeting and content for email campaigns.
Organization of translation and testing processes for emails developed for Marketing Cloud.
Definition of processes and steering of the target operating model via an offshore service center.
Design and specifications of a distributed marketing automation solution on Services Cloud.
Definition of the vision and product backlog. Organization of the delivery pipeline.

Galileo - Product Owner.
Steering the replacement program for the B2C/B2B lead-to-cash management solution: Sales Cloud, Services Cloud, Community, and Marketing Cloud.
Definition of the vision, creation of story maps for business process redesign, solution design (technical and functional), implementation of agile steering tools and methods, agile coaching, creation and prioritization of backlogs, data migration management, change management.

Groupe Pylônes - Solution Specialist:
Implementation of the Sales Cloud, Services Cloud, and Community employee portal: Architecture, configuration, development, testing, and support.
Salesforce.com Salesforce Sales Cloud Salesforce Service Cloud Salesforce Marketing Cloud Product Management SAFe Product Roadmap Project Management Team Management Agile Method Agile Scrum Delivery Management IT Governance OKR Solution Architecture Campaign Management Content Marketing Customer Experience CDP Salesforce Interaction Studio QlikView Analytics
Bloom innovation
Operations Director
March 2020 - Today (6 years and 3 months)
Neuilly-sur-Seine, Île-de-France, France
TNP Consultants
Senior Manager
June 2019 - May 2020 (11 months)