Freelancer profile translated to English.
Back to original languageAbout Sebastien
Building My Expertise
The opportunity to develop my expertise in web marketing (SEO/SEA) arose within the ELB Advertising agency. Subsequently, the chance to join Click Medias allowed me to optimizeacquisition budgets of over one million euros per month**. My role involved not only **SEAbut also traffic acquisition from **advertising networks**.
Creating My Business
My dream has always been to create my own company. Since 2006, I started as an affiliate, and then 100% since 2011. Since then, the opportunity to work on my personal projects has presented itself. While helping a few clients improve their online revenue and grow their businesses.
How I Can Help You
To support you in your **growth marketing strategy**, I rely on the four pillars of web marketing:
1. **SEO**: Search engine optimization to improve your online visibility.
2. **Emailing**: Direct communication strategies to build customer loyalty.
3. **Traffic Acquisition (SEA)**: Targeted advertising campaigns to attract qualified visitors.
4. **Social Media**: Using social platforms to engage your audience and promote your brand.
Conversion Funnel Optimization (CRO)
Traffic acquisitionis not just about attracting visitors. It's also aboutoptimizing your conversion funnelto improve profitability without increasing your advertising budget. In short, **earn more by spending less**. My experience and adaptability will bring you real added value in this area of traffic acquisition.
Accompanying you in your online growth strategy will be my passion for the duration of the mission you entrust to me. Together, we can optimize your advertising campaigns and improve your online performance within 6 months.
English
Native or bilingual
Spanish
Conversational
French
Native or bilingual
Can work on-site
Lyon (up to 50km), Paris (up to 10km), Annecy (up to 10km), Valence (up to 10km), Grenoble (up to 10km)
Experience
- SEBEPE,Expert Growth Marketing (SEO, SEA, Emailing, AI & Social Media)E-COMMERCEMarch 2012 - Today (14 years and 3 months)Lyon, FranceMarketing Strategy SEO, SEA, Emailing, Social Media• SEO (natural referencing based on semantic cocoons), I managed to double the initial traffic of several clients to explode their revenue• SEA (traffic acquisition and Media Buy respecting a precise ROI, Thus several clients have expanded their teams and increased their revenues by up to 1600% in a few months!• Emailing to generate additional qualified traffic, to nurture leads and especially to convert existing customers again, bringing up to +34% revenue• CRO: I improved the profitability of sites through multivariate tests bringing +46% revenue for similar traffic.• Affiliate on 12 personal sites• Training of over 55 students in digital marketing
- Click MediasHead of Performance Acquisition for the groupENTERTAINMENT AND LEISUREOctober 2008 - May 2011 (2 years and 7 months)Tassin la demi LuneClick Medias, Adthink groupTraffic management for Ludokado.com (40K visits/day): Definition and execution of the referencing strategy + Traffic acquisition, : Management of three Business Units (Games, Adult, Horoscope) with a developer for the technical part: creation of conversion funnels, marketing optimization of landing pages, optimization of emailing performance (deliverability, click-through rates, conversions...), Traffic Director: Responsible for the Traffic Acquisition Business Unit for the entire Adthink group (5 people). Up to €1M in advertising budget per month.-, Project Manager: Acquisition of qualified traffic for the group's sites through various channels (SEA, Affiliation, Coregistration, Media)- Maximize site conversions through UX
- ELB Advertising,Referencing Project ManagerJanuary 2005 - May 2006 (1 year and 4 months)Villeurbanne, France• Optimized the positioning of client sites, improving their online visibility.• Increased the performance of sponsored link campaigns through targeted ROI optimization.
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Education
- Professional Degree - Internet ProfessionsIUT A Lyon 12002formation aux nouveaux métiers du net : développeur, marketing