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Sebastien BineySB

Sebastien Biney

Product Designer SaaS | Onboarding & Activation |

€500/day
2 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sebastien

Product Designer | I help SaaS companies design the moment when their users finally understand the product's value | Activation & Time-to-Value


An early-stage SaaS doesn't die from churn.
It dies because value arrives too late.

Most users sign up…

but never reach the moment where they truly understand why the product is useful.

When this moment is unclear or too far away:

activation stagnates
Product-Market-Fit remains fragile
Sales teams compensate with demos
support becomes onboarding

I work with B2B SaaS founders post-launch to reduce Time-To-First-Value and design the value moment in their product.

Specifically, I intervene to:

→ Identify the true Aha Moment
→ Shorten the path from signup to value
→ Remove friction in the activation journey
→ Transform onboarding into a product experience

Result:

Users who understand faster.
A product that explains itself through use.
A stronger Product-Market-Fit.

I don't work on ideas.
Only on live products with real users.

📅 AHA Sprint

In 2-4 weeks, you will know exactly where value is lost in your product and how to make it obvious.
  • French

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Homunity
    Senior Product Designer
    PRIVATE EQUITY
    September 2025 - Today (9 months)
    Ongoing mission at Hommunity 🚀

    We are currently working on two key performance levers for the product:

    1️⃣ Onboarding
    An approximate 20% drop-off was observed from registration.
    Objective: precisely understand where and why momentum is lost, then rebuild a clearer, smoother, and more reassuring journey from the very first minutes.

    On the agenda:

    friction point analysis
    critical step simplification
    micro-interaction and feedback improvement
    value perception moment optimization

    2️⃣ Dashboard structure
    Rethinking architecture and management to offer more clarity, hierarchy, and readability in decision-making.

    The challenge:
    Transform the initial experience into a driver of sustainable engagement, and make the dashboard a true management tool, not just an information screen.

    More coming soon 👀
    Figma Prototype User Testing UX/UI Designer Design System
  • OpenClassrooms
    UX Mentor
    EDUCATION AND E-LEARNING
    August 2025 - Today (10 months)
    Mentoring future UX designers is more than teaching; it's growing with them.

    For several months, I've had the pleasure of mentoring students in their UX journey through OpenClassrooms. Each session is an opportunity to discover their ideas, their questions, and especially their passion for creating user experiences that make a difference.

    Being a mentor isn't just about correcting an exercise or approving a project. It's about guiding without imposing, encouraging when doubt sets in, breaking down complex problems to make design accessible, and celebrating every small victory that leads closer to expertise.

    Seeing their skills progress, their confidence grow, and their vision take shape is the true reward of mentoring. It reminds me why I chose UX: because every design starts with a deep human understanding.
    User Research User Experience Design User Experience (UX) Mentoring Teaching
  • All-in Formation
    Freelance Product Designer
    EDUCATION AND E-LEARNING
    December 2024 - December 2024
    Design of a micro-learning platform – All-in Formation

    All-in Formation – Specialist in transforming expertise into micro-learning pathways.

    Objective: Design intuitive and engaging interfaces allowing trainers to easily create and manage micro-learning paths using artificial intelligence, while ensuring rapid and optimized delivery through the strategic use of a design system.

    Key Contributions

    High-fidelity interfaces: Creation of screens meeting modern design and accessibility standards, taking into account the specific needs of end-users.

    Material Design-based Design System: Integration and customization of the design system to reduce development costs and accelerate product delivery. This choice ensured better visual consistency and ease of implementation for technical teams.

    Custom UI Components: Development of robust interface components to guide developers and clarify the logic behind user journeys, ensuring smooth and efficient integration.

    Multidisciplinary Collaboration

    With a UX Designer: Translating user insights into concrete solutions aligned with the client's business objectives.

    With a Product Manager: Synchronizing product priorities and deadlines to ensure delivery aligned with strategic expectations.
    User Interface Design User Experience Design UI/UX designer Material Design User Testing

Reviews

5.0

Out of 2 ratings

JérémyJ

Jérémy

CEO - DAUJAT JEREMY

Reviewed on 3/27/2026

Sébastien was relevant and effective regarding my issue. Together, we were able to create a complete project that I'm sure my prospects will love! Congratulations again on this excellent work.
EstelleE

Estelle

Cheffe d'entreprise - Directrice artistique. - Estelle Phung

Reviewed on 3/20/2026

Excellent collaboration with Sébastien. He quickly identified friction points in our user journeys and proposed concrete solutions focused on conversion and retention. His approach is both strategic and very operational: structured audit, relevant recommendations, and high-quality UX/UI execution. The designed interfaces are clear, modern, and designed to maximize performance. A complete product designer, capable of combining product vision, user experience, and business challenges. I highly recommend him.

Recommendations

Yohann MorvanYM
Dave SossahDS
Jérémy DaujatJD
+2
Yohann Morvan and 4 other people have recommended Sebastien

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Education

  • Master 2 (M2), Digital Strategy Expert
    Digital Campus Paris
    2018
    Master 2 (M2), Expert en stratégie digital
  • Multimedia Graphic Designer (Level 3 Title), Web Management / Multimedia and Webmaster
    Fondation INFA
    2016
    Infographiste multimédia (titre de niveau 3), Gestion du Web / multimédia et webmaster

Skill set

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