Freelancer profile translated to English.

Description

I am a Senior Lead Product Designer and Digital Art Director with diverse and in-depth industry experience since 2008. During my 4 years at renowned agencies like Ogilvy and TBWA as an Art Director for international brands (LVMH, Nestlé...), followed by 5 years as Head of Studio at KRDS, I managed a studio of 10 people in India, while overseeing the agency's brands in key markets such as Shanghai, Singapore, India, and France.

Over the last 7 years, I have specialized in UX/UI, working within the product design teams at Openclassrooms, a leader in EdTech.

My areas of expertise:

- User experience design and improvement

- Interface design

- Creation of strategies based on relevant insights

- Digital activation design

- Creation and art direction of branded visual content

- Film production.

My versatility, passion, dynamism, and agility are assets I bring to every project. You can discover my work and creative universe on Pinterest, and view my CV on my website: cargocollective.com/sbrett/ (currently focused on UI/AD).

Feel free to contact me to discuss how I can contribute to your project or company.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 20km)

OpenClassrooms
Staff product designer
EDUCATION AND E-LEARNING
January 2020 - Today (6 years and 5 months)
Paris, France
In the Acquisition & Matching squad (SaaS & iOS), I manage end-to-end design processes, from user research to UX/UI and design system scaling. With my squad, I’ve driven a 150% increase in free-course learners (100K+/year), 80% B2C prospect growth, and 300% in B2B leads.

Expertise & Responsibilities
Conducted user research (surveys, interviews) to define personas, scenarios & experience maps.
Designed navigation flows, wireframes & prototypes, validated through qualitative & quantitative testing.
Developed a coherent design system, ensuring scalability & consistency.
Leveraged data & Hotjar for behavioral analysis, applying a test-and-learn approach for continuous optimization.

Key Achievements (80+ Impact-Driven Features)
🚀 Boosted Conversion: Revamped key pages (Home, Apprenticeship, Menu, Catalog, B2B), growing free-course learners 40K → 105K/month & B2C prospects +80%.
🤝 Enhanced Candidate Matching: Designed job & talent marketplaces, AI-powered CV & cover letter, increasing completion 4% → 99%, profiles 20% → 90%, driving millions in business connections & thousands of apprenticeships.
📈 Optimized User Upsell: Simplified authentication & onboarding, leveraging user data to boost B2C/B2B prospects (+300%) & enable skill-based recommendations.
💼 Streamlined B2B Flows: Improved lead generation & upselling, optimizing buyer journeys & influencing key roadmap initiatives.

Framework :
- Lean UX, Design Thinking, Discovery Discipline
User Experience Design User Research User Interface Design Content Design Figma
Freelance
Senior Digital Art Director / Senior UI Designer
DIGITAL AND IT
December 2017 - Today (8 years and 6 months)
Paris, France
Digital art direction missions on projects and tenders at agencies:
- Webedia (for Netflix, FDJ, L'OREAL USA, Samsung, Fortuneo, Canada Tourism Office, Allociné, Visit Morocco, Visit UK...)
- Publicis (L'Oréal)
- Tbwa (McDonalds)
- Denstu (Messika)
- Milky (Chupa Chups and Starbucks),
- Rapp (Paypal)...
User Interface Design User Experience Design Communication Strategy Design Art Director
Ditto Bank
Senior UI Designer & UX, Product designer
BANKING AND INSURANCE
April 2019 - December 2019 (9 months)
Paris, France
Lead product design on the redesign of a Neo Bank application for the Travelex group: Ditto Bank app (iPhone/Android)
sketch User Interface Design User Experience Design Art Direction Service Design