About Sebastian
German
Native or bilingual
English
Fluent
French
Basic
Experience
- adviqo GmbHPerformance Marketing ManagerENTERTAINMENT AND LEISUREAugust 2017 - December 2018 (1 year and 5 months)Berlin, GermanyIndependent management of the SEA channel in the DACH region, UK and FR- Analysis, planning, implementation and control of campaigns for customer acquisition on the web and app- Operational management of national and international campaigns with a focus on SEA with high budget responsibility (customer journey from impression to activation)- Continuous monitoring and further development of measures in Google Ads(Search Network, Display, Remarketing) and Bing- Data analysis and evaluation of campaigns and derivation ofaction recommendations- Regular reporting and cohort analysis via Tableau, Google Analytics, Excel- Conception and creation of landing pages as well as banner sets in coordination with the graphicsdepartment and specialized agencies for conversion optimization- A/B testing at all campaign levels
- KoRo Drogerie GmbHPerformance Marketing ManagerAGRICULTUREFebruary 2017 - July 2017 (6 months)Berlin, Germany- Setup and campaign management SEA- Optimization of the workflow for performance marketing- AdWords/ Bing: Introduction of a granular account structure- Preparation of the shop for internationalization: Launch UK, FR
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Education
- Business Graduate (FH)HTW Berlin2010Schwerpunkte: Marketing und Umweltmanagement
Certifications
- Google Ads-SuchmaschinenwerbungGoogle Academy for Ads
- Accredited ProfessionalMicrosoft Bing Ads Academy