Freelancer profile translated to English.
Back to original languageAbout Sebastian
Selling supplements or health products – but scaling is stalled?
ROAS is declining, First Order Profitability is a distant dream, and every peak is followed by a slump. You test creative after creative, but nothing truly resonates. Copywriters don't understand your product. Agencies deliver generic claims. And in the background, there's the compliance risk.
I bridge the gap that others can't fill.
As a PhD-level natural scientist (Dr. rer. nat., TU Munich) with direct response experience, I combine three worlds: product knowledge, sales psychology, and HCVO compliance. No agency in the DACH region offers this combination.
What I do:
- Unique Mechanism Development – the story that sets your product apart from the competition
- Funnel Strategy – from ad to advertorial to checkout, HCVO compliant
- Creative Direction – briefings, offer pages, advertorials, VSLs
- Performance Analysis – statistically valid, not based on gut feeling
Track Record (18 months as Lead Creative Strategist, D2C NEM Brand):
- 11x revenue growth (profitable at ROAS >1.8)
- 40,000+ new customers acquired
- Up to 50% CTR on advertorials (industry: 8-12%)
- 8 products launched, team scaled from 4 to 12
- Return Rate below 2%
For whom:D2C Health and NEM brands in the DACH region with €500K–10M annual revenue, looking to scale profitably – without compliance risks and without agency overhead.
Working Method:Remote, on a retainer or project basis.
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- D2C NEM-Brand (vertraulich)Lead Creative StrategistJuly 2024 - Today (1 year and 11 months)Responsible for Creative Strategy, Funnel Architecture, and Unique Mechanism Development. Built the entire copy strategy for 8 product lines. Results: 11x revenue growth (ROAS >1.8), AOV +122%, 40,000+ new customers, Return Rate <2%. Scaled team from 4 to 12. Managed 4 team members, briefings, workflows, testing strategy.
- EverydaysEditorial Management & Product StrategyJune 2024 - Today (2 years)Interface between research, marketing, and product development. Scientific evaluation of formulations and ingredients. Developed messaging strategy for product launches. Translated product substance into selling points. Identified hero ingredients, integrated EFSA-compliant health claims, and developed unique mechanisms for marketing communication.
- Diverse (KErn/Bayer. Staatsministerium, neotes, Healthcanal, AHO)Freelance Health & Science WriterOctober 2018 - Today (7 years and 8 months)Science-based content for health and NEM brands. Clients included the Competence Centre for Nutrition (KErn) on behalf of the Bavarian State Ministry. Researched and prepared longevity active ingredients for neotes. Direct response copywriting, advertorials, SEO content.
Recommendations
Be the first to recommend Sebastian
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Dr. rer. nat.Technische Universität München2016Promotion in Züchtung, Genetik & Statistik. Wissenschaftliche Methodik, Versuchsdesign und Datenanalyse – heute angewandt auf A/B-Testing, Performance-Analyse und evidenzbasiertes Marketing.
- Diplom AgrarbiologieUniversität Hohenheim2010Vertiefung: Biotechnologie, Molekularbiologie, Pflanzenzüchtung.
Skill set
Categories
- Other