Sebastian Sabogal

I developed and implemented result-oriented digital marketing strategies, managing advertising campaigns on platforms like Google Ads and Meta Ads. I conducted data analysis to optimize ad performance and generate actionable insights. I designed and executed content plans focused on social media and lead generation, including graphic assets, video editing, and copywriting. Additionally, I led the planning of 360º campaigns, overseeing creative teams and ensuring alignment between strategy and execution.

I designed graphic materials for advertising campaigns, ranging from flyers and social media posts to brochures and corporate presentations. I collaborated with the creative team in conceptualizing campaigns and brand experiences, developing key visuals, rationales, mood boards, tactics, and graphic pieces aligned with client objectives. I also contributed to audiovisual production by editing videos and creating basic animations for digital content. Additionally, I coordinated events and BTL activations, handling logistics and promotional material production.

I have developed brand identities by designing logos, brand guidelines, and graphic universes that integrate strategy and creativity to reinforce brand personality.

I design assets such as flyers, covers, posters, banners, and

dynamic social media content (posts, reels, stories). Additionally, I

produce videos and create basic 2D animations. My projects

include art direction and photography, ensuring aesthetic

consistency across all deliverables.