SMFreelancer profile translated to English.
Back to original languageAbout Sebastian
Business Administrator with more than 5 years of experience in the service and startup sectors, complemented by a Professional Certificate in Entrepreneurial Mindset and Leadership and an Executive MBA from the University of Barcelona. Passionate about driving commercial growth and leading high-performance teams in B2B and B2C contexts, I have managed LATAM expansions, renegotiations of exclusivities and sales strategies that have made a difference in fast-growing organizations.
What do I contribute?
🎯 Strategic vision and tactical execution: Design and deployment of annual, quarterly and monthly sales plans, aligned with C-Level objectives and key KPIs.
🤝 High-impact negotiation: I led the renegotiation of exclusivities that improved brand positioning and profitability throughout the region.
🚀 LATAM commercial expansions: Coordination of launches in new cities and markets, achieving sustainable growth and strategic alliances.
👥 Team leadership: Training and management of more than 60 professionals (Hunters, Farmers, Supervisors and Analysts) to maximize productivity and retention.
📊 Results orientation: Continuous monitoring of metrics (user retention, GBV, acquisition productivity) and adjustment of tactics to exceed business goals.
Spanish
Native or bilingual
Can work on-site
Santafé de Bogotá (up to 50km)
Experience
- ToteatCountry Manager ColombiaTECHMarch 2024 - Today (2 years and 3 months)Bogotá, Bogota, ColombiaGeneral Manager in charge of Go to market in Colombia, in charge of leading the entire operation of the second most important country.Achievements: Growth from 350 - 1200 new clients in 8 months.MRR: From $15k Usd To $75K Usd
- FrubanaSales ManagerMay 2023 - March 2024 (10 months)Bogotá, Bogota, Colombia• Responsible for 7.5 million USD monthly and 74% user retention• Responsible for more than 15 initiatives that led us to have the highest acquisition productivity in the last 12 months, going from 1.7 to 3.7 with a 100% external sales force.
- DiDiBusiness Development ManagerTECHSeptember 2021 - May 2023 (1 year and 8 months)Bogotá, Bogota, Colombia◆ Commercial Leader in charge of Planning, reviewing, adapting and executing the annual/quarterly/monthly sales plan in synergy with the strategy team.◆City Owner of more than 5700 restaurants in the normal category in Bogotá◆Lead the high-performance commercial team composed of more than 62 collaborators (Farmers)Achievements◆ In charge by the company of carrying out the three launches in the city of Bogota for the engagement department for normal Restaurants and CKA (Local Heroes) and 5 launches at the Colombia level (Barranquilla, Cartagena, Bucaramanga and Cucuta)
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Education
- Curso de Creación de Pitch para Clientes Curso Fundamentos de Product Management Corporate Social Responsibility to Corporate Social Innovation Growth para Startups Entrepreneurial Operations: Launching a StartupCurso de Creación de Pitch para Clientes Curso Fundamentos de Product Management Corporate Social Responsibility to Corporate Social Innovation Growth para Startups Entrepreneurial Operations: Launching a Startup
- University of Barcelona.