Freelancer profile translated to English.
Back to original languageAbout Sebastian
My focus is on supporting small and medium-sized enterprises in leveraging their brand as a strategic management tool in an increasingly digital and AI-driven economy.
The focus of my work lies in the connection of **brand strategy, digitalization, and ethical AI integration**. The goal: to create clarity, efficiency, and future viability.
As a **Senior Brand & AI Strategy Consultant**, I offer over 20 years of experience in brand management, digital communication, and organizational development, and I guide companies from strategic analysis to implementation.
I work at the intersection of **management, brand, and technology**, which is where decisions about relevance, impact, and growth are made.
Typical projects:
· Development and sharpening of brand strategies and positioning
· Integration of AI-supported processes in marketing and communication
· Building clear brand architectures and purpose models
· Support for digital and change processes in SMEs
· Development of sustainable brand and innovation strategies
My added value:
I combine strategic depth with entrepreneurial practice. I think systemically, work structurally, and communicate clearly – on an equal footing with management, marketing, and project teams. My work provides orientation in complex change processes and translates strategy into concrete, effective decisions.
Results:
Brands with a clear identity, teams with a common direction, and organizations that use technology responsibly and effectively.
German
Native or bilingual
English
Fluent
Italian
Basic
Can work on-site
Köln (up to 50km)
Experience
- PlanBee GmbHBeekeeper + Head of Marketing and SalesCONSULTING AND AUDITSJanuary 2018 - Today (8 years and 5 months)PlanBee GmbH is the contact for companies that want to lease bee colonies and thus actively contribute to environmental and species protection. The company combines ecological responsibility with modern brand communication and creates visible CSR added value for its customers throughout Germany.Tasks and responsibilities:*Strategic brand development and positioningof PlanBee as a sustainable corporate brand in the SME sector.*Concept, project management, and implementationof digital marketing and communication measures (website, social media, content strategy).*Head of Marketing & Sales:Building B2B partnerships, developing sales concepts, and managing corporate clients.*Communication and campaign developmentto increase brand awareness and visibility in CSR and sustainability contexts.*Coordination of external service providers(design, PR, web development) and ensuring consistent brand managementResults:Establishment of PlanBee as a leading brand in sustainable bee leasing concepts; expansion of the customer base nationwide; successful positioning as a credible CSR partner for medium-sized companies.
- Authentico. Bioland ImkereiBeekeeperENVIRONMENTALMarch 2012 - Today (14 years and 3 months)Erlenweg 5, Waldbröl, NW, GermanyPart-time beekeeping – with honey specialties, honey, mead, and honey liqueur in Bioland quality. Candles made from real beeswax. The Authentico apiary operates an affiliated extracurricular learning site on topics of agricultural transition, nature, and environmental protection.
- Infinity Share GmbHHead of MarketingDIGITAL AND ITOctober 2020 - May 2022 (1 year and 7 months)Responsible for the development and implementation of the company's brand and communication strategy.Infinity Share is a technology-oriented consulting and software company focusing on digital platform solutions and data-driven communication.Tasks and responsibilities:
- **Conception and development of the corporate design**, including logo, brand guidelines, and visual communication.
- Design and production of allprint and communication materials– from business stationery to customer presentations.
- **Development and management of the corporate website**, including structure, content architecture, and optimization of the customer journey.
*Cooperation and network buildingwith external consulting firms to expand the service portfolio and brand reach.- Close collaboration with management and development teams to ensure a consistent brand identity across all touchpoints.
Results:Establishment of a clear, modern brand presence for the consulting company; successful launch of the MVC for ViralConnect and hubasco; strengthening of brand perception through consistent design and strategic communication management.
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Education
- Squared Online: Digital Marketing and Leadership ProgramGoogle / Arvado2017Digital Marketing und Leadership-Programm
- Media Specialist for Digital Media (IHK)bm - Gesellschaft für Bildung in Medienberufen mbH / IHK zu Köln2011Digitale Kommunikation und Medien/ Multimedien
Certifications
- Media Specialist for Digital Media (IHK)IHK Köln2011
- Squared Online by GoogleGoogle / Arvado2017