Description

An energetic, pragmatic, and passionate entrepreneur with extensive experience in building and scaling digital business models + managed two company exits in the last 20 years, including 4 years as the CFO at Foot Locker for the e-commerce business in Europe, then travelling around the world for more than 10 months.

I prefer to call myself "derstartupcfo". 🔥

Strategic view of what it takes to scale a startup in the SaaS, e-commerce, or Marketplace category. Particular experience in operations strategy (Finance, HR, Legal), scaling up companies with a product-market fit and creating and building high-performing (remote) teams.

Currently, CEO & Founder of nugrow, which is the leading boutique consultancy specialized in providing strategic & operative consulting alongside support and leadership to startups, scale-ups & grown-ups. Over the last 18 months, I was in several Interim CFO positions, where I was responsible for getting more than 90 Mio. € Venture capital money, which we raised.

Being active as a founder in today’s busy world can be an uphill battle. Everyone is increasingly aware they should sometimes hire a consultant, but finding the right one is often challenging.

Nugrow provides the most seamless experience to get off your butt and scale your business. Consultancy from founder to founders 💪🏻

What drives me:

Although I have been dealing with startups and building companies for around 25 years, as a child I never dreamed of being obsessed with entrepreneurship and especially founders. Today, this topic fascinates me because I see the huge potential in properly streamlined and visionary startups if they are managed professionally.

Right after school, I founded one of the biggest e-commerce retailers in Germany for shoes. Five years later, I sold 75% of the shares to one of the biggest retailers in Germany. And further 3 years later I did the exit to Foot Locker, the biggest shoe retailer in the world.

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

nugrow
CEO & Founder
September 2017 - Today (8 years and 9 months)
Manifesto: Consultancy from founder to founders As a boutique consultancy we are specialised in providing strategic & operative consulting alongside support and leadership to startups, scale-ups & grown-ups. We have enabled our clients to successfully develop and grow their businesses across an array of industries. At nugrow we pride ourselves on our dedication and professionalism. This approach combined with the high level of consulting services we have maintained over the years has enabled us to bring many startups to the next level.
DerStartupCFO
Coach
September 2017 - Today (8 years and 9 months)
Startup & Tools
Founder
August 2021 - Today (4 years and 10 months)
Something big is coming for the Startup community in Germany :-)