Freelancer profile translated to English.

Description

Graphic Designer & Brand Designer | Expert in Packaging Design & Visual Identity

Passionate about visuals and with a dual Franco-Colombian background, I help companies and brands create coherent, impactful, and memorable graphic universes. With over 7 years of experience in agencies, companies, and as a freelancer, I combine strategic creativity with technical rigor to bring your projects to life.

Why work with me?

Packaging Expertise:I design product packaging, boxes, and labels, ensuring full pre-press compliance (print-ready files, CMYK, templates).
360° Vision:From creating your logo to developing digital assets (banners, social media, newsletters), I guarantee a consistent brand identity across all channels.
Results-Oriented Approach:My Master's degree in Communication from the University of Grenoble Alpes has provided me with a strategic vision: I don't just create aesthetics, I create tools that serve your business.
Technical Mastery:An expert in the Adobe Suite (Illustrator, Photoshop, InDesign), I also master Figma for your web design and mobile interface needs.

My services include:

Branding:Logos, graphic standards, guidelines, and visual storytelling.
Packaging:Range design, 360° simulations, mockups, and technical execution.
Digital:E-commerce assets, social media visuals, and web design (Figma, WordPress, Shopify).

Based inGrenoble,I work with local and international clients. My goal is simple: to transform your ideas into visual solutions that capture attention and stand the test of time.

Languages

Spanish
Native or bilingual
French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Grenoble (up to 50km)

Sebastian Guasca
Freelance Graphic Designer
January 2024 - Today (2 years and 5 months)
Grenoble, France
Design of complete visual identities (logos, graphic standards, guidelines) and development of primary and secondary packaging. Creation of product packaging and wraps (boxes, labels, sets, limited editions) consistent with each brand's DNA.
• • Creation of high-quality simulations, mockups, and previews for product ranges.
• • Preparation of print-ready files: CMYK, templates, guides, crop marks, pre-press compliance.
• • Design of print & digital materials: posters, POS displays, flyers, social media content, sales materials.
• • Strategic support: storytelling, brand consistency, multi-channel adaptations.
• • Autonomous project management: briefing, creative follow-up, client communication, revisions, final delivery.
Packaging Designer Print Design
N4BRANDS Fitnessboutique
Graphic Designer
January 2021 - January 2023 (2 years)
Voiron, France
Web design & Digital: Participation in web interface design (desktop & mobile) in compliance with digital guidelines.
• • Photo and illustration retouching, standardization, and optimization.
• • Creation of web banners, digital visuals, and graphic elements for the website.
• • Design and integration of newsletters in collaboration with the marketing team. Branding & Visual Identity: Contribution to the creation of graphic concepts and the development of mockups for new pages.
• • Adaptation of the digital graphic charter across various media. Display & Social Media: Production of infographics and visuals for social media and partner sites.
• • Participation in the consistency of visual identity across all digital and print media.
Print Design Brand Identity Adobe Illustrator Web Design Adobe Photoshop
WIZBII
Graphic Designer
HUMAN RESOURCES
March 2021 - August 2021 (5 months)
Grenoble, France
Design of CV Books and materials for recruitment events.
• • Layout using InDesign and creation of visual elements using Illustrator.
• • Management of tight deadlines and adherence to multi-document graphic consistency.
Adobe Illustrator Adobe InDesign